Simon Hudson

Simon Hudson is the Founder and CEO of Cheeze, Inc., a company that has evolved into a smart scanning app focused on reimagining the QR and bar code industry.1 Here are some key details about Simon Hudson and his entrepreneurial journey:

Background and Career

Simon Hudson has been an entrepreneur for over a decade, with his current venture, Cheeze, launched in 2018.1 Prior to Cheeze, Hudson founded and ran Brndstr, a successful business that operated from 2013 to 2017.1

Cheeze, Inc.

Company Focus:: Cheeze is primarily a brand loyalty company that utilizes smart scanning technology.1

Notable Team Members:: Hudson has assembled an impressive team at Cheeze, including:

• Guy Kawasaki (former Chief Evangelist of Apple)
• Marc Randolph (co-founder of Netflix)
• Greg Hoffman (former Chief Marketing Officer of Nike)
• Derek Andersen (co-founder of Startup Grind)1

Recent Developments::

• Cheeze has launched a new brand loyalty platform on cheeze.com
• The company plans to launch its own Layer 1 blockchain called Chedar in 2024 to power a Web3 exchange for trading loyalty points1

Entrepreneurial Philosophy

Hudson emphasizes the importance of learning from experiences and being willing to explore new opportunities.1 He views the act of trying as an achievement in itself and believes that growing necessary skills is crucial for long-term success.1

Future Plans

• Establishing a Cheeze office in Dubai
• Onboarding brands for the new loyalty platform
• Launching the Chedar blockchain
• Long-term goal of building a company that could work closely with or be acquired by Apple1

Simon Hudson's LinkedIn username is indeed "shuds," as mentioned in the query.2