Simon Hudson

Simon Hudson is the Founder and CEO of Cheeze, Inc., a company that has evolved into a smart scanning app focused on reimagining the QR and bar code industry.1 Here are some key details about Simon Hudson and his entrepreneurial journey:

Background and Career

Simon Hudson has been an entrepreneur in the technology space for over a decade. Before founding Cheeze, he ran a successful technology agency called Brndstr from 2013 to 2017, which he describes as some of the best business years of his career.1

Founding of Cheeze

Hudson launched Cheeze in 2018.1 The company has gone through several iterations since its inception:

• Initially, Cheeze started as a mobile app for sharing and managing photos with family and friends.2
• In 2020, during the pandemic, the company pivoted to focus on NFT photography on the blockchain.2
• Currently, Cheeze describes itself as "a smart scanning app that is reimagining the QR and bar code industry" and operates as a brand loyalty company.1

Achievements and Notable Connections

Simon Hudson has managed to attract some impressive names to support Cheeze:

• The company's team includes Guy Kawasaki (former Chief Evangelist of Apple), Marc Randolph (co-founder of Netflix), Greg Hoffman (former Chief Marketing Officer of Nike), and Derek Andersen (co-founder of Startup Grind).1
• Cheeze is backed by FLOW Blockchain owner Dapper Labs and brand guru and marketer James Vincent.2

Future Plans

Hudson has ambitious plans for Cheeze:

• Setting up an office in Dubai1
• Launching a new brand loyalty platform on cheeze.com1
• Introducing their own Layer 1 blockchain called Chedar in 2024 to power a Web3 exchange for trading loyalty points1

Personal Insights

Simon Hudson is known for his adaptability and willingness to explore new opportunities. He emphasizes the importance of continuous learning and giving things a try, stating, "The first attempt will probably taste terrible, and not look at all like what it's supposed to- but that was not a failure; it taught you lessons for the next attempt."1