Simon Firmin

Simon Firmin is a dynamic commercial leader and strategist with expertise in data-driven analytics for identifying market opportunities, shaping business strategies, innovating capabilities, and driving revenue growth. He excels in communication, team building, driving consensus, and leading cultural transformations.

Simon completed his Bachelor of Science degree, Magna Cum Laude, in Hospitality Management at Johnson & Wales University.

With an impressive professional background, Simon has held key positions in renowned organizations, including Director of Sales and Marketing at Pendry Hotels & Resorts, Director of Sales & Marketing at Beemok Hospitality Collection (BHC), Principal at Firmin & Associates, Area Director of Hotel Marketing in The Americas at Four Seasons Hotels and Resorts, Regional Director of Marketing/Senior Director of Marketing at Four Seasons Hotels of Chicago, and Director of Marketing at Four Seasons Resorts Nevis.