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Simon Booth-Lucking
I turn complex ideas into simple brands that work
Simon Booth-Lucking is a Senior Brand Strategist at Ph.Creative with extensive experience in branding, marketing, and innovation.13 Here are some key details about his background and expertise:
Professional Experience
Simon has over 20 years of experience in various sectors, including:
- Consumer brands
- B2B
- Technology
- Pharmaceuticals
- Public sector2
Expertise
As a seasoned strategy leader, Simon specializes in:
- Crafting audience-led brands for global companies like NIKE, Zoom, and JLR
- Working with dynamic startups in various industries3
- Turning complex ideas into simple, effective brand strategies4
Role at Ph.Creative
At Ph.Creative, Simon contributes his expertise to employer branding projects. He emphasizes the value of working with an agency for employer branding, noting that it can be more cost-effective to leverage an agency's diverse skill set rather than hiring full-time employees to fill knowledge gaps.1
Thought Leadership
Simon occasionally shares insights on branding and marketing strategies. For instance, he recently provided a "hack" on brand visibility for The Digital Hug newsletter.5
Simon Booth-Lucking's LinkedIn profile can be found under the username "simonboothlucking", where more details about his professional background and accomplishments are likely available.
