Sienna Farris

Sienna Farris is a seasoned marketing professional with over 20 years of experience in the industry, specializing in creating branded experiences, advertising campaigns, partnerships, and engagement strategies.

Her expertise spans across various sectors including publishing, beauty, entertainment, and consumer packaged goods (CPG), demonstrating a deep understanding of cultural nuances to effectively connect with target audiences.

Sienna has a strong track record of establishing new departments, such as social media consultancies, and developing practices to engage multicultural consumers from the ground up.

She has a background in Communication with an emphasis on Advertising and Public Relations from San Diego State University, as well as a BA in Broadcast Journalism and Film Studies from Indiana University.

Sienna Farris has held key positions at renowned organizations such as Simon & Schuster, where she served as Vice President of Multicultural Marketing and Vice President of Digital Marketing.

Additionally, she has contributed her expertise as the Executive Director of Corporate Social Marketing & Content Strategy, Global, at Estee Lauder Companies, showcasing her versatile skill set.

Sienna's professional journey includes roles as Director of Social Media Strategy at StrawberryFrog, Director of Social Media at 360i, and Director of Partnership Development at Deep Focus, highlighting her diverse experience within the marketing landscape.

Her career has also seen her excel in roles such as Account Manager at Horizon Interactive, Media Supervisor at Renegade Marketing Group, Digital Marketing Executive at US Interactive, and Publicist at KPBS TV and Radio, underscoring her well-rounded background in various facets of marketing.