Sienna Farris

Sienna Farris is a marketing professional who has made significant strides in the publishing industry, particularly at Simon & Schuster. In October 2020, she was appointed to a newly created position as Vice President and Director of Multicultural Marketing at the publishing company.1

Professional Background:

• Prior to her current role, Farris was Vice President of Corporate Digital Marketing at Simon & Schuster, joining the company in 20161
• Before Simon & Schuster, she worked at Estee Lauder Companies as a global executive director of corporate social marketing1

Key Achievements:

• Expanded social media marketing capabilities across Simon & Schuster
• Invested in new digital marketing tools and technologies
• Spearheaded the "Books Like Us" initiative, a video series featuring authors sharing personal narrative discoveries1

Professional Focus: Her role involves:

• Developing best practices for publishing multicultural works
• Strategizing marketing tactics for individual titles and publishing programs
• Creating targeted marketing and merchandising programs
• Establishing relationships with media, influencers, booksellers, and librarians
• Serving as a liaison for promoting diverse publishing efforts1

Liz Perl, the company's Chief Marketing Officer, has praised Farris as a "passionate advocate for BIPOC voices in publishing".1 Her work is part of Simon & Schuster's broader commitment to acquiring and successfully marketing books by diverse authors.