Brianna Yamashita

Executive Director Of Marketing at Simon & Schuster

Brianna Yamashita is the Executive Director of Marketing for Scribner at Simon & Schuster, a position she has held since February 2020.1 With over 20 years of experience in book publishing, she is a resourceful and creative marketing and publicity leader known for strategizing campaigns for bestselling authors and brands.1

Career Highlights

Yamashita has an impressive track record in the publishing industry:

She has worked on campaigns for numerous bestselling authors, including Don DeLillo, Stephen King, Anthony Doerr, and Mark Bittman.1 2
Prior to her current role, she headed the Lifestyle marketing division at Houghton Mifflin Harcourt from January 2018 to January 2020.1 2
She served as Associate Publisher and Executive Director of Publicity & Marketing at Penguin Random House for over 9 years.1
Her experience also includes roles at Workman Publishing and Dorchester Publishing.1

Expertise

Yamashita is known for:

Strategizing and executing New York Times bestselling campaigns.2
Managing staff and budgets.1
Presenting to sales and media teams.1
Building creative campaigns and growing brands.1
Executing effective digital marketing strategies.1

Education

Bachelor's degree in Creative Writing and Psychology from Skidmore College.1
Additional studies in digital and mobile marketing, and PR 2.0 at NYU School of Continuing Studies.1

Yamashita's LinkedIn profile (username: brianna-yamashita-1b32639) provides a comprehensive overview of her professional experience and accomplishments in the publishing industry.1