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Sid Nair
Senior Director - Programmatic and Data Strategy (Sydney)
Sid Nair is a seasoned marketer with over 12 years of experience in the digital media industry. Nair has worked with top brands such as Google, Nest, IBM, Nespresso, and Caesars Entertainment, and has collaborated with renowned agencies including Neo-Ogilvy, Merkle, and Essence. He has an excellent command of ad-tech solutions and programmatic media, with a special focus on CRM-led marketing, audience strategy, digital brand building, and programmatic growth strategies. Sid also has a strong interest in AI and internet technology, with a keen eye on project REARC and the evolution of the internet of the future. Nair studied Electronics Engineering at the University of Mumbai and is currently living in Sydney, Australia, where he is the Senior Director of Activation at Essence.
