Firas Khawaja is a seasoned Senior Business Analyst and Product Management expert, bringing his wealth of knowledge and expertise across a multitude of sectors in Europe and the UK. With his passion for innovative digital solutions, he has successfully helped numerous clients achieve their goals through a thorough understanding of UX, social and tech. Firas specializes in requirements gathering, analysis, stakeholder and client relationship management, Agile SDLCs, data-driven user experience, and content management systems. Additionally, he is deeply versed in CRM marketing, machine learning, AI, algorithms, social media marketing, analytics, eCommerce applications, and actionable data trends. He holds a BSc in Computer Science from the American University of Beirut and is currently the Director at EPOCS Global. Firas has held senior positions at Springer Nature, Macmillan Education, TH_NK, DigitasLBi_UK, Cognifide, Ticketmaster, European Directories, Accenture Technology Solutions, Advanced Interactive Systems, and OpenBet.