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Sian Morris
Senior Director Corporate and Innovation Communications at Procter & Gamble
Professional Background
Sian Morris is a distinguished figure in the realm of corporate and innovation communications, particularly within the consumer goods sector. Currently serving as the Senior Director of Corporate and Innovation Communications at Procter & Gamble, Sian brings to the table a wealth of expertise in scientific communication and marketing strategies that enhance brand equity and drive product innovation. Her extensive career at Procter & Gamble spans various leadership roles that underscore her commitment to leveraging science in consumer engagement and product development.
Prior to her current role, Sian held multiple senior positions at Procter & Gamble including the Associate Director of Scientific Communication for Europe. In this capacity, she was instrumental in developing communication strategies that articulated the scientific foundations of numerous high-profile product lines. Her previous experience includes serving as the Global Expert Marketing & Corporate Senior Scientific Communications Manager, where she effectively bridged the gap between scientific research and consumer understanding, especially in fast-paced markets. Notably, Sian led the scientific communications for Head & Shoulders as the Global Senior Scientific Communications Leader, enhancing the brand's reputation through transparent and informative messaging.
Sian’s career at Procter & Gamble is distinguished not only by her ascending roles but also by her substantial contributions to the skincare, haircare, and styling segments. As the European Senior Scientific Communications Manager for Braun, Gillette, and Olay, she was pivotal in communicating the efficacy and innovation behind these leading brands, helping to establish them as market leaders through sound scientific evidence and engaging storytelling.
Additionally, as the Global Senior Scientific Communications Manager for Skincare, Sian played a pivotal role in product launches and marketing campaigns that resonated with consumers worldwide. Her career began with a strong foundation in R&D, where she worked as a Senior Skincare Innovation Scientist for Olay and as a Technical Brand Manager for Max Factor, both at Procter & Gamble. These early roles enriched her understanding of product formulation and the significance of research in the lifecycle of consumer products, ultimately informing her approach to scientific communications.
Education and Achievements
Sian Morris's educational background is as impressive as her professional achievements. She holds a PhD in Physical Chemistry, awarded by the University of Wales, Swansea, where she also completed her undergraduate studies in Chemistry, graduating with 1st Class Honours. This strong academic foundation in chemistry not only sets her apart in her field but also equips her with the analytical and critical thinking skills necessary for developing effective scientific communications.
Throughout her tenure at Procter & Gamble, Sian has received multiple accolades for her contributions, showcasing her expertise in the intersection of science and marketing. Her dedication to fostering innovation and effectively communicating complex scientific concepts to a wider audience underscores her significant impact within the company and the industry at large. Sian's ability to simplify complex information while retaining its scientific integrity has allowed her to influence product development and consumer perception significantly.
Sian's contributions stretch far beyond her immediate roles; she actively mentors junior colleagues and invests time in nurturing the next generation of scientists and marketers. Her commitment to development in the industry is evident through her involvement in training programs and seminars focused on the importance of scientific communication, particularly in the fields of consumer goods and personal care products.
Achievements
Some of Sian's notable achievements include leading successful global marketing campaigns that not only enhanced brand visibility but also contributed to significant revenue growth for Procter & Gamble's skincare and personal care lines. Her strategic approach to integrating scientific insights into marketing strategies has repositioned brands in competitive markets and solidified their market presence.
As a visionary communicator, Sian's work has consistently placed scientific credibility at the forefront of brand messaging, which has fostered consumer trust and loyalty. Her leadership in various capacities has not only driven Procter & Gamble's innovation agenda but has also paved the way for the incorporation of consumer feedback into product development processes, highlighting her deep understanding of the market and consumer needs.
In summary, Sian Morris's career exemplifies a remarkable blend of scientific expertise and marketing acumen. With a strong educational background and a trajectory marked by significant achievements at Procter & Gamble, she continues to make meaningful contributions to the field of corporate and innovation communications. Sian’s unwavering commitment to fostering innovation and excellence in the consumer goods sector makes her a highly respected leader and an inspiration to many professionals in the industry.
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