Shuting Peng

Shuting Peng is a seasoned marketing researcher with expertise in quantitative analytics and brand loyalty. With a background in Applied Math and Statistics from Stony Brook University and extensive experience working at Ipsos America, Inc. NY, USA, she is highly skilled in cross-functional consultation and translating strategic insight needs into actionable research findings and recommendations. Shuting has experience in various areas such as chain store, cosmetics, restaurant, health, banking, consumer packaged goods, and auto. Shuting Peng's skills set includes market landscape analysis, segmentation, conjoint analysis, brand positioning, cluster analysis, factor analysis, MDS analysis, discriminant analysis, regression, perceptual map, product optimization, driver analysis, and price models. She is highly proficient in several tools such as SPSS, R, SAS, Microsoft Excel, Microsoft PowerPoint, and VBA.