Indian Institute of Planning and Management

BGKV

Member at Peak Community

Skills: Sales Operations · Marketing Automation

Osa Commerce

Head of Revenue Operations

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Peak Community

Member

Oversaw daily operations of startup agency. Expanded staff from 2 to 20 people in 16 months. 

Selected Contributions:

•	Maintained customer churn of only 7% with a 4.6/5 CSAT score. 

•	Reached Silver Partner status with HubSpot in eight months 🚀. 

•	Maintained bootstrapped and profitable business from inception ⚡️.

•       'Out of the Box' marketing programs for SaaS and Real Estate companies.

RevX

Founder & Advisor

Marketing technology platform operations and implementations for multiple clients 

• #MarTech solution consultanting
• #MarTech audit
• Campaign operations and productivity
• Vendor and agency management
• Revenue strategy and attribution
• Financial planning, contract negotiations, and budget management of the #Martech Stack
• Global team recruitment, management, and training

Martech Stack: HubSpot (Certified), Marketo, Pardot, Salesforce, Zoominfo, DemandBase, Bombora, Zapier,  Drift, GotoWebinar, ON24, BrightTalk

MindEdge Solutions Inc

Marketing Operations Consultant | MOPS Consultant

Account: Microsoft

Develop and oversee launch of various research-based digital campaigns focused on demand generation and recruiting new partners to MSFT Partner Program. Manage $2M+ yearly budget. Create and implement integrated digital campaigns for Microsoft Partner Network.

Selected Contributions:

•	Introduced successful initiatives in multiple advertising channels including search, display, social media (Google AdWords, Bing Ads, Facebook, Twitter, Instagram, and LinkedIn) and native platforms (Yahoo Gemini and Taboola). 

•	Beat campaign goals with 400% increase in overall engagement while lowering customer acquisition costs by 11x across all channels

•	Produced comprehensive marketing programs earning 4.5/5 or higher customer satisfaction ratings.

HARMAN International

Digital Marketing Program Manager - Microsoft

CEO and Co-founder

Established and directed company marketing activities assisted by 12 associates. Introduced paid and referral campaigns and related sales channels.

Selected Contributions:

•	Managed all digital marketing tactics including website updates, SEO efforts, content marketing, review sites, blogs, and social sites increasing monthly web traffic by 18% m-o-m.

•	Spearheaded social media campaigns through Twitter, Facebook, LinkedIn, and other channels for organic and paid promotions raising social traffic by 200%.

•	Launched and led various marketing initiatives generating 4,000+ leads 📢 and scaling up inbound sign-ups by 700%.

Agile CRM

Head Of Marketing

Supervised seven staff and all aspects of omnichannel marketing campaigns. Led global lead nurturing initiatives and Marketo implementation. Also, conceptualized and executed behavior-based lead scoring prototypes through Marketo. 

Selected Contributions:

•	Generated product demand resulting in exceeding goals by 100%+ in 2013-14 and 2014-15.

•	Initiated, executed, and guided Marketo, marketing automation tool providing new leads in the system and scaling inbound sales leads by 300%.

•	Achieved 18K average web traffic to the website within six months, 50% greater than target and part of 190% increase in social traffic.

CipherCloud

Senior Manager - Marketing

Selected Contributions:

• Demand Generation: Responsible for developing, managing and executing demand generation activities to deliver leads to Inside Sales/Sales teams

• Campaign Management: Planning and executing campaigns across all channels. 

• Marketing  and Sales Automation ( Marketo & Salesforce.com)

• Web-based Event Management: Executing webcasts across all time zones. Assisting the US marketing team in planning webcasts and then executing them, making sure lead targets are achieved. Managing all On-Demand webcasts and integrating the lead capture process with marketing automation platform & CRM

Manager - Marketing Operations

Developed and guided SEO and social media marketing strategies featuring Twitter, LinkedIn, YouTube, and SlideShare. Oversaw strategic partnership initiatives including SAP Partner Edge Program, SAP Eco Hub, and Virtual Market.

Selected Contributions:

•	Increased quarterly leads by 100% by focusing on the corporate website, lists, Google AdWords, events, and related channels. 

•	Expanded monthly website traffic from 80 visitors to 3.5K+ within 12 months. 

•	Initiated company's social media presence producing 70-80 qualified leads/month within 6 months. 

•	Introduced website with new CMS for appropriate content management.

HighRadius

Associate Manager - Marketing

Helped sales teams complete business agreements by finding prospects, qualifying leads, and preparing proposal for target customers.

Selected Contributions:

•	Earned 100% quarterly lead generation.

•	Planned and deployed recruitment BU in US by submitting action plan after comprehensive visibility market.

eMids Technologies

Sr. Associate- Business Development and Practice Management

Helped the largest market research firm in U.S. understand market research requirements, assess data, and produce reports for FMCG industry. Assisted project management team with pilot and BAU phase of new process transition. Enhanced team efficiency by developing and introducing automation procedure for marketing research and FTE time management. Devised process-related marketing matrix based on client and process requirements.

Selected Contributions:

•	Led presales team and provided sales support to regional teams.

•	Studied and analyzed market and prepared key reports to expand business in Southeast Asia.

•	Developed marketing reports, proposals, presentations, and case studies for potential clients.

•	Incorporated email marketing technique for communication and lead generation.

•	Managed client relationship to obtain key information.

Tata Consultancy Services

Client Service Associate

Led four-person pre-sales and sales support to regional team members. Assessed and produced reports on market for Southeast Asian countries. Created marketing documents, proposals, presentations, and case studies for potential clients. Employed email marketing technique for communication and lead generation. 
Formed and maintained client relationships to secure key data.

Selected Contributions:

•	Assisted largest market research firm in U.S. for understanding the client requirement, analyzing data and preparing reports and understanding of the FMCG industry

•	Supported Project Management team in Pilot and BAU phase in new process transition.

•	Improved efficiency of the team by devising and implementing automation process for marketing research and FTE time management,

•	Designed process related marketing matrix as per clients/ process requirements

Shreyansh Surana