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Shitij Nigam
Head of Strategy & Analytics @ YouTube (Google)
Shitij Nigam is a seasoned professional with 12 years of experience in the Tech & Media industry, specializing in data-driven strategy.
His expertise spans various areas including user growth, content acquisition, ads funnel monetization, subscription strategy, and infrastructure management.
With 8.5 years at YouTube's global strategy team, Shitij has been involved in deal-making, regulatory responses, and has transitioned from an individual contributor to a leadership role as head of strategy & analytics.
Prior to YouTube, he spent 3.5 years as a management consultant at FTI Delta, focusing on business planning and infrastructure strategy, contributing to unlocking major projects in regions like the Middle East, SEA, Japan, and Australia.
Shitij Nigam holds a degree in Information Systems with a specialization in web development and has co-published a research paper with Prof. Jason Woodard on software standards, particularly Microsoft's approach.
In terms of education, he has studied at Carnegie Mellon University, Singapore Management University, and Delhi Public School, Dwarka, covering disciplines like International Exchange, Information Systems, Finance, and Computer Science.
Throughout his career, Shitij has held various roles at YouTube, from Associate to Principal & Head of BizOps - Strategy & Analytics, showcasing his growth and impact within the organization.
He has also served as a Board Advisor at TowardsChange, demonstrating his commitment to giving back and contributing to the community.