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Bomo Piri
Head of Creative Strategy & Insights, YouTube BrandConnect at Google
Bomo Piri is a seasoned marketing leader with over 15 years of experience in brand development and creative strategy. He served as the Head of Creative Strategy & Insights at YouTube BrandConnect from March 2018 to March 2021. In this role, he utilized cultural trends and YouTube creator insights to develop innovative influencer marketing strategies and led a team to create impactful marketing programs for brands.1
Currently, Bomo Piri is the Vice President of Brand Marketing at Native Instruments, based in London, UK. Prior to this, he held various leadership roles at Google, including Head of Marketing at Jigsaw, where he focused on online safety and digital rights, and Senior Global Product Marketing Strategist, advancing YouTube’s creator and advertising ecosystems. His career also includes positions at Yahoo!, Travora, and OMD Worldwide.1
He holds a Bachelor’s degree in Advertising and Psychology from Kent State University.1
