Shirley L.

Shirley Lawson is a seasoned marketer with extensive experience in R&D and innovation. She has worked with major consumer goods companies like Colgate, Mars Chocolate, Dr. Scholl’s, Claritin, and Aleve, successfully launching new products and programs that exceed sales goals. Lawson's unique blend of skills grounds her in the consumer journey and then establishes critical product positioning that enhances the brand experience. Her work is a testament to her expertise in establishing product branding strategies, executing integrated marketing programs, and collaborating cross-functionally.

Lawson holds a Bachelor of Arts from Duke University and an MBA from the University of Michigan's Stephen M. Ross School of Business. She is presently the Senior Innovation Lead at Bayer, where she fosters collaboration between Consumer Health Marketing, Sales Operations, and R&D to drive new product development. She is also a strategic thinker, trusted mentor, and accomplished trailblazer who consistently drives consumer-oriented companies to innovate successfully.