Shira Lazar

Shira Lazar is a Canadian television personality, actress, writer, and video blogger, born on May 6, 1983, in Montreal, Quebec. She is best known as the co-founder, host, and executive producer of What's Trending, a digital media brand that features a daily interactive talk show focused on popular online videos and trends.1

Lazar's career spans over two decades in digital content production and social media. She has hosted various high-profile events, including the Oscars and the Grammys, and has contributed to platforms like CBSNEWS.com and Hollywood.com. Her work has earned her recognition, including a nomination for a Primetime Emmy Award for What's Trending, which was also noted for its innovative approach to interactive media.13

In addition to her role at What's Trending, she is involved in various projects related to emerging technology and digital culture, including a weekly LGBTQ news show launched in partnership with Revry in 2021.12 Lazar is also recognized for her advocacy in the blockchain and Web3 spaces, highlighting her influence in contemporary digital trends.2