Shilpa Nicodemus

Shilpa Nicodemus is a professional with a background in neuroscience, who transitioned into a successful career in website optimization and testing.

She is proficient in web analytics tools such as Adobe Analytics and Google Analytics and has developed expertise in tag management.

Shilpa emphasizes the importance of analyzing web presence, understanding customer behavior, and improving customer engagement through robust analytics strategies.

Her educational background includes graduate studies at Baylor College of Medicine, The University of Texas Health Science Center at Houston, a B.S. in Biological Sciences from Southern Methodist University, and additional studies at The University of Texas at Arlington.

With a rich work history, Shilpa has held roles such as Sr Manager of Digital Analytics Integrations & Implementation at Hilton, Back-End Adobe Analytics Architect at Hilton, Web Optimization Manager at ACE Cash Express, Project Manager at WrightIMC, and other significant positions in reputable organizations.

She believes in the power of data to drive decision-making and is skilled at connecting data points to provide valuable insights for businesses.