Shikha Jain

Shikha Jain began her career in consulting after completing her M.B.A. from the University of Chicago Booth School of Business with a focus on Strategy and Marketing in 2012. She joined Simon Kucher and Partners in 2012 in Boston and has since ascended to become a partner, leading the Boston Office, and heading the Consumer sector in North America by 2023. Shikha specializes in advising on top-line growth strategies, particularly in consumer goods, retail, fashion, footwear, beauty, consumer services, and luxury goods.

Throughout her career, Shikha has collaborated with renowned brands to develop effective market strategies, enhance commercial and digital performance, and address various revenue growth challenges. Her expertise encompasses areas such as consumer segmentation, value proposition, competitive strategies, pricing, global market entry, new product/service innovation, omnichannel effectiveness, and governance and transformation.

In addition to her professional endeavors, Shikha Jain takes a keen interest in advancing diversity, equity, and inclusion in the workplace. She also leads initiatives related to the value of sustainability in consumer businesses, with a particular focus on B2C markets. Noteworthy projects include her role as the lead author of Simon Kucher's annual Sustainability Study, covering consumer attitudes towards environmental sustainability across industries and countries. Shikha is actively involved in driving DEI efforts at Simon-Kucher and serves as the Executive Sponsor for the Black @ Simon-Kucher ERG.