Sheryl Cattell

Sheryl Cattell, PCC, MCLC, MBA (LION), is an experienced professional with over 20 years of expertise in leading successful sales and marketing initiatives.

She excels in business strategy development, contract negotiations, public relations, market research, and numbers-based marketing programs.

Sheryl has a broad skill set in marketing strategy development and execution across various types of organizations, from large B-to-B companies to B-to-C firms and Internet start-ups.

Her industry experience includes sales in timeshare resorts, e-commerce software, digital reference products, online commercial websites, interactive games, online business and legal research, online travel e-commerce, subscription services, and international/domestic product marketing of cosmetic chemicals.

Sheryl's educational background includes a Master of Business Administration in Business Administration from Central Michigan University, a Bachelor of Arts in Public Administration from Michigan State University, and studies in Business Marketing.

She is the Founder of Personal Legend Coaching and has held key positions in several organizations such as Head Of Product Owners and Senior Director of Digital at Bluegreen Vacations, Founder of South Florida Interactive Marketing Association, Director Digital Marketing at Mdvip, Senior Director Digital Marketing at Cross Country Home Services, Vice President Digital Marketing, Home Loans at Bank Of America, Chief Marketing Officer at Time4Learning, Director Of Interactive Strategy at Lgd Communications, Director Owner Web Services at Bluegreen Vacations, Applications Manager in the IT Department at Mary Kay Inc., Vice President Marketing at Ichoose Inc./Nykamp Consulting, Director Of Marketing at Travelocity, Founder And Board Member at Dallas Fort Worth Interactive Marketing Association, Vice President Marketing at Kesmai Corporation, and European Cosmetic Marketing Supervisor at Dow Corning.