Adriana Caicedo Gámez

Adriana Caicedo Gámez is a seasoned professional in communications and marketing, currently serving as the Directora de Branding & PR at Utel Universidad. She has a strong background in social communication and journalism, complemented by a specialization in Social Media Marketing. Her expertise lies in developing brand positioning strategies both online and offline.

Professional Experience

• Directora de Branding & PR at Utel Universidad (February 2022 - August 2023)

  • Led the communications, social media, content, and events teams.
  • Developed strategies for brand positioning and organic lead generation.
  • Managed public relations agencies and implemented content strategies across Mexico, LATAM, and Asia.

• CEO / Co-Owner of Just Be - Woman Power (January 2020 - March 2024)

  • Directed a women-exclusive gym, focusing on marketing strategies and digital presence.

• Consultora de comunicaciones y marketing at SALT Venture Partners (January 2020 - April 2021)

  • Developed digital marketing strategies for clients in the USA, including Meta Américas.

Education

Adriana holds a degree in Social Communication and Journalism from Fundación Universidad de Bogotá 'Jorge Tadeo Lozano' and has completed further studies in Organizational Communication and Social Media Marketing at Universitat de Barcelona.

Her diverse experience across various roles highlights her capabilities in strategic communication, digital marketing, and brand management. You can find more about her professional journey on her LinkedIn profile under the username adrianitaca .1