Temple University

Write, edit, and copyedit articles, books, marketing materials, and sales copy for clients including Access Intelligence, Coldwell Banker Warburg, Corcoran, CloudLex, the CMO Team, Palazzo, and VTrips. Wrote two nonfiction children's books for Scholastic and a novel for adults.

self-employed

freelance editor/writer/content marketer

* Wrote, edited, and copyedited blog posts, marketing emails, enewsletters, brochures, landing pages, and other marketing, sales, and promotional content.
* Oversaw editorial direction of the blog, increasing monthly traffic from 60,000 to 88,000 page views. 
* Responsible for maintaining a consistent brand voice across all materials and media.
* Created style guide that includes dictionary of materials, decor styles, and industry-specific terms and primer on copywriting essentials.
* Supervised staff of two and coordinated with freelancers.
Promoted from senior brand editor, senior reviewer, and copywriter.

One Kings Lane

senior manager, editorial

* Produced the weekly EMAIL ESSENTIALS enewsletter, which entailed researching and writing articles and editing contributed features. Increased subscriptions and clickthrough rates by more than 20%. 
* Wrote articles covering all aspects of marketing for the CHIEF MARKETER, DIRECT, and MULTICHANNEL MERCHANT print and online franchises and contributed to THE BIG FAT MARKETING BLOG.
* Regularly updated websites.
* Used Twitter, LinkedIn, and other social media to significantly boost page views and awareness of enewsletter and websites.

Penton Media

editor at large, Chief Marketer Network

* Was responsible for all aspects of editorial for this British print and online franchise, including planning and editing content, developing articles with industry experts, writing features and display copy, and copyediting all pages.
* Upgraded content to present more actionable, sophisticated editorial that better reflected the industry. This included repaginating the magazine, adding departments and columnists, and working with the art director on a redesign.
* Worked with web developer and designer to relaunch the website. Introduced content such as a daily news roundup and a blog, and reorganized site structure to improve usability and create a greater range of potential advertising packages. Website traffic more than doubled following relaunch.
* Launched INSIGHT and CROSS-ATLANTIC INSIGHT, enewsletters offering tactical and strategic business advice.
* Initiated social-networking tactics to increase awareness of the brand.

Catalogue e-business

editorial director

* Was responsible for all aspects of this American franchise's editorial, from planning the content of the magazine’s 12 issues a year to editing and signing off on every article and layout.
* Came in under budget each fiscal year.
* Managed a staff of six.
* Hosted webinars and worked with the sales and marketing teams to generate concepts and content for online and print supplements and other special products.
* With publisher, spearheaded rebranding of magazine (from CATALOG AGE) and revamping of editorial mix to better reflect changing marketplace and broaden the field of coverage.
* Launched THE ETAILER, a custom publication for WBR’s eTail conference series, creating the editorial mix and overseeing editorial production.
* Reintroduced and edited THE CATALOG AGE/MULTICHANNEL MERCHANT 150, an annual book examining the 150 largest print and online catalogers in the United States.
* Spoke at conferences and with the consumer media.
* As founding editor of I.MERCHANT, a bimonthly supplement focusing on ecommerce techniques and strategies, created the editorial mix of the publication and developed a stable of contributors.
* As founding editor of CHIEF MARKETER REPORT, created the editorial mix and was responsible for generating and editing all content. Worked with internet team in developing the website.
Promoted from senior managing editor. As such, oversaw the day-to-day aspects of editorial production. Assigned articles, worked with writers, and ensured that all deadlines were met. Promoted from managing editor and features editor.

Sherry Chiger