Sherrie Hui

Sherrie Hui is a Brand Strategy Director and Marketing Consultant with extensive experience in the media, marketing, and brand sectors.1 She previously held the position of Strategy Director at Spring Studios.23 Currently, Hui works as a Brand Strategy and Marketing Consultant at A Priori Advisory.3

With 15 years of expertise in her field, Hui has contributed to various projects, including the launch of TikTok Culture Drivers, a round-up of top brand and creator collaborations on the platform.4 Her professional background includes roles such as:

• Brand Strategy and Marketing Consultant at A Priori Advisory (2022-present)3
• Strategy Director at Spring Studios (2019-2022)3
• Managing Director (2019)3

Hui's LinkedIn profile indicates that she attended Barnard College for her education.1 Based in New York, New York, United States, she continues to work in the brand strategy and marketing industry.2