Shelby Senzer

Shelby Senzer is a Managing Director and Partner at Boston Consulting Group (BCG), based in Atlanta, Georgia.45 She is an experienced strategist, digital marketer, and general manager with a passion for delivering revenue performance and driving business growth.4

Professional Background

Senzer has established herself as an expert in marketing and business strategy. At BCG, she focuses on:

1. Marketing function excellence
2. Marketing and sales strategies
3. Organizational design

Her work often involves helping companies transform their marketing capabilities and adapt to the changing digital landscape.2

Expertise and Contributions

Senzer has co-authored several publications for BCG, demonstrating her thought leadership in marketing:

1. She contributed to an article on how CMOs can lead transformations in an era of change, discussing strategies for restructuring marketing organizations.1

2. She co-authored a piece on solving the "build-or-buy" equation in marketing, addressing the challenges of bringing marketing capabilities in-house versus outsourcing.2

3. Senzer also wrote about the need for new measurement strategies in marketing, highlighting the complexities of modern consumer journeys and the importance of data-driven decision-making.3

Approach and Philosophy

Senzer's work emphasizes:

• Adapting to rapidly changing consumer expectations
• Leveraging data and technology to enhance marketing performance
• Balancing short-term and long-term marketing goals
• Integrating marketing measurement across various touchpoints and channels

She advocates for a holistic approach to marketing transformation, considering structure, talent, and operating models as interconnected elements.12

Through her role at BCG, Shelby Senzer continues to shape marketing strategies for leading companies, helping them navigate the complexities of the modern business environment and drive sustainable growth.