Shelby Senzer

Shelby Senzer is a Managing Director and Partner at Boston Consulting Group (BCG), based in Atlanta, Georgia.1 She is an experienced strategist, digital marketer, and general manager with a focus on data-driven marketing, modern marketing operating models, and marketing spend optimization.

Professional Background

Shelby is a core member of BCG's Digital Marketing Accelerator (DMA) and Marketing, Sales & Pricing practice.1 Her work primarily involves:

• Using data-driven approaches to optimize digital media spend
• Driving e-commerce conversion
• Building personalized experiences in consumer verticals

Some of her recent projects include:

• Optimizing cross-property omnichannel conversion for a global optical business
• Designing and implementing a data-driven marketing program for a global brewer
• Optimizing media spend for a multi-brand retail conglomerate1

Career History

Prior to her current role at BCG, Shelby has held various leadership positions:

• Head of Growth & CX at 2ULaundry
• President and SVP of Sales and Product Development at Babiators
• Engagement Manager and Associate at McKinsey & Company
• Program Director at Atlanta Families' Awards for Excellence in Education

Interestingly, Shelby began her career as a First and Second Grade Teacher at Atlanta Public Schools and as a Teacher/Corps Member Advisor at Teach for America, demonstrating her passion for education and people development.

Education

Shelby holds a Master of Business Administration (M.B.A.) in Strategy, Decision Analysis, and Leadership from Emory University - Goizueta Business School. She also has a Bachelor of Science in Industrial and Labor Relations from Cornell University.

Approach and Expertise

Shelby is known for combining a highly analytical approach with an innovative "growth hacking" mindset to help her CPG and retail clients achieve high-impact growth.1 She has a strong passion for working at the intersection of analytics and creativity, connecting and developing people, building teams and culture, and driving high-impact growth.

Her expertise spans across various areas of marketing, including digital marketing, e-commerce, customer experience, and data-driven strategies. Shelby's diverse background, which includes leading an e-commerce startup and establishing data-driven marketing capabilities for major advertisers, contributes to her unique perspective in the field.