Lou Bennett

Lou Bennett is a seasoned marketing professional currently serving as the Global Vice President Customer Strategy at Benefit Cosmetics, a prestigious beauty brand within the LVMH group.12 Her career trajectory showcases a wealth of experience in the beauty, fashion, and retail industries, with a particular focus on marketing strategy, e-commerce, and customer experience.

Career Progression

Benefit Cosmetics: Lou has held several key positions at Benefit Cosmetics:

• Global Vice President Customer Strategy (Current role, started in 2023)2
• Marketing Director UK & Ireland (August 2018 - 2023)
• Head of Marketing, Ireland (July 2017 - June 2018)1

Previous Roles: Before joining Benefit Cosmetics, Lou held significant positions in other companies:

• Trade Marketing and Events Manager at The Irish Times (January 2016 - June 2017)
• Head of Marketing at Arnotts (March 2014 - September 2015)
• Marketing Manager at Arnotts (March 2012 - March 2014)
• Senior Marketing Executive at Dundrum Town Centre (January 2008 - March 2012)1

Expertise and Achievements

Lou Bennett has demonstrated expertise in various areas of marketing and business strategy:

• Brand management and guardianship
• E-commerce and digital marketing
• CRM strategy and implementation
• Cross-functional team leadership
• Innovation in traditional and digital marketing platforms
• Event management and experiential marketing
• PR and media relations
• Customer experience optimization

Her achievements include launching a bespoke CRM platform at Arnotts, revitalizing The Irish Times brand in the B2B space, and leading high-performance marketing teams.1

Education and Location

Lou Bennett is associated with the Technological University Dublin and is currently based in London, England, United Kingdom.1

Lou's career path reflects a consistent growth in responsibility and scope, culminating in her current global role at Benefit Cosmetics, where she continues to drive customer strategy for this leading beauty brand.