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Shayla Lamb
Executive Assistant to the CEO & President at Boom Sports
Professional Background
Shayla Lamb is a dynamic and dedicated professional in the sports management industry with a wealth of experience spanning various roles and organizations. Currently, she serves as the Executive Assistant to the CEO & President at Boom Sports, where her organizational skills and dedication to excellence have made a significant impact on the company’s operations and initiatives. In addition to her current role, Shayla has honed her skills through various internships and positions that have allowed her to develop a robust understanding of the sports industry.
Prior to her current position, Shayla worked as a Catering Coordinator for the X Games at ESPN, where she played a critical role in managing the catering logistics for one of the premier action sports events in the world. Her time at ESPN allowed her to integrate her passion for sports with her organizational prowess, ensuring every detail was meticulously handled for athletes, staff, and guests alike.
Additionally, Shayla has an extensive background in media relations and public relations, having previously served as a Game Night Staff member for the Detroit Red Wings. This role allowed her to work behind the scenes at one of the NHL’s most storied franchises, learning the ins and outs of sports management and communications in a fast-paced environment. Her internships with the Pittsburgh Penguins and Texas Rangers provided her with vital experience in engaging with fans and media, further solidifying her expertise in public relations.
Education and Achievements
Shayla Lamb holds a Bachelor of Arts in Sport Management from the prestigious University of Michigan. This degree equipped her with comprehensive knowledge about the sports industry, focusing on management techniques, sports marketing, and organizational behavior within sports. During her time at the University, Shayla also dedicated herself as an NCAA Division 1 Rower representing the University of Michigan Women's Varsity Rowing team, showcasing her strong work ethic, commitment, and teamwork skills.
Her educational background extends to the Kent School, where she completed her high school education, laying the groundwork for her successful college career. At the Kent School, she likely developed her passion for sports and leadership, preparing her for her future endeavors in sports management.
Internships and Early Career
Throughout her career journey, Shayla has accumulated invaluable experience through various internships that contributed to her growth as a sports management professional. Her role as a Production Intern for the University of Michigan Women's Varsity Rowing team allowed her to gain hands-on experience in organizing events and managing day-to-day operations within a collegiate sports atmosphere.
As a Media and Marketing Intern at Locker Room Talk, LLC, Shayla was able to blend her interests in communication with her passion for sports, managing digital content and helping to engage audiences through innovative marketing strategies. Similarly, her role as Promotions and Game-Day Intern for the Lake Erie Monarchs provided her with exposure to summer collegiate baseball, where she learned about promotions, marketing events, and game-day operations.
Furthermore, Shayla served as a Student Ambassador Intern for the University of Michigan Women's Varsity Rowing team, where she contributed to the team’s public relations efforts by actively engaging with prospective student-athletes and promoting the values of the rowing program.
In addition to these internships, Shayla worked as a Swim Instructor/Recreation Assistant at the University of Michigan, where she not only imparted her skills in swimming but also fostered a love for sports and recreation in others, showcasing her commitment to community engagement and the development of future athletes.
Notable Skills and Expertise
Shayla Lamb possesses an impressive range of skills and expertise that make her a significant asset to any organization in the sports management sphere. Her proficiency in public relations, media relations, and event management highlights her capability to coordinate complex logistics and maintain positive relationships with stakeholders.
Her experience as an Executive Assistant to the CEO & President at Boom Sports has further equipped her with vital administrative skills, enhancing her ability to manage executive-level communications and deliver exceptional support in a fast-paced environment. Additionally, her extensive background in promotions and marketing allows her to create effective engagement strategies that resonate with fans, ensuring a memorable experience at events.
Shayla’s dedication to sports extends beyond her professional life; as a former NCAA Division 1 Rower, she understands the inner workings of collegiate sports while possessing the passion and drive to make a difference in the athletic community.
tags=[
Executive Assistant
Sport Management
Public Relations
Media Relations
Event Management
Sports Marketing
NCAA Rower
University of Michigan
Professional Sports Experience
Athletic Community Engagement
Boom Sports
X Games at ESPN
Detroit Red Wings
Pittsburgh Penguins
Kinesiology Swim Instructor
Recreation Assistant
Locker Room Talk
Lake Erie Monarchs
Kent School