Pacific Lutheran University

Graham-Kapowsin High School

Digital Marketing Manager at Orthotic Holdings Inc. (OHI)

• Develop, direct, and execute digital marketing campaigns and strategy for the D2C website apexfoot.com
• Collaborate with the webmaster in website development for the D2C website through the CMS platform BigCommerce
• Partner with webmaster and growth marketing team to perform conversion rate optimization across the D2C website
• Analyze customer behavior data using HotJar and Google Analytics to build user journeying mapping
• Utilize SEMrush for digital marketing campaign strategy and implementation, including keyword research, site audits, and technical SEO
• Implement technical SEO best practices across the D2C website, including landing pages, product description pages, and blogs
• Build and execute email marketing campaigns using HTML through NetSuite’s CRM platform
 
Accomplishments:
• Increased conversion rate on D2C website by 25% (from 1.52% to 1.91%) through targeted conversion rate optimization strategies and on-site promotions
• Identified and fixed technical SEO issues that were hindering blog performance on the D2C website

Orthotic Holdings Inc. (OHI)

Digital Marketing Manager

• Managed and produced internal and external communications that included email campaigns, newsletters, website copy, and various virtual assets through HubSpot’s CRM platform and Drupal’s CMS platform
• Worked cross-functionally with production, sales, and leadership team to ensure that all internal and external-facing content on Metal Toad’s platforms align
• Leveraged and built marketing automation using HubSpot’s workflows, chatbots, and email triggers
• Supported and eventually led paid advertising strategy, including Google Search Ads and LinkedIn Ads
• Developed, directed, and executed digital communications strategy across digital channels, including website and search
• Built landing pages and email marketing campaigns using the CRM platform HubSpot

Accomplishments:
• Successfully partnered with external and internal teams to use AWS IQ: a brand-new lead-generating channel from Amazon Web Services
• Lead Metal Toad to successfully earn six service delivery accreditations from Amazon Web Services
• In the last six months, have increased Instagram reach by 2.5k%

Metal Toad

Marketing Associate

• Designed and distributed content such as marketing ads, flyers, how-to guides, and internal social media posts to 400,000 associates nationwide to drive enterprise and business unit priorities
• Researched and optimized content and engagement strategy that resonated with Home Depot’s store employees
• Used The Home Depot Copy Guide to create, proofread and edit copy for digital and print ads, internal social media copy, landing pages, and how-to guides
• Facilitated multiple marketing and communication projects concurrently 

Accomplishments:
• Partnered with the field support team to make revamp outdated QuoteCenter’s how-to articles to support employees in providing customers an excellent shopping experience
• Achieved $49 million marketing goal in the second half of 2020 by driving $17 million through sales, marketing, and communication campaigns

The Home Depot

Marketing Content Specialist

• Coordinated with Director of Digital Marketing and Brand Management and Digital Content Manager in the development and implementation of strategic communication projects for 90+  senior living communities and Milestone
• Developed, managed, and executed social media strategy to promote care levels, community features, employees, and senior-focused news across digital communication channels
• Spearheaded and created monthly and quarterly editorial calendars to ensure that content was engaging and relevant to the target audience
• Produced and published content for Milestone’s digital channels (video, social posts, stories, etc.)

Accomplishments:
• Promoted from Social Media Coordinator in January 2020 for exceeding marketing objectives
• Organically increased social media engagement by 65% across Milestone’s social media channels

Milestone Retirement Communities

Digital Marketing Specialist

• Performed the responsibilities of the Leader on Duty (LOD), as outlined in the AE LOD Program, to lead a Customer First culture
• Guided training, development, and coaching of Sales Associates to drive sales and achieve business objectives
• Partnered with the store management team in the execution of store business plans to drive results and maximize business opportunities
• Executed strategic and brand-appropriate merchandising product moves to drive business results 
 
Accomplishments:
• Promoted from Lead Cashier within nine months for exceptional customer service and leadership quality

AMERICAN EAGLE OUTFITTERS INC.

Staffing Supervisor

• Facilitated in the creation, attendance, and execution of station events across western Washington
• Promoted and marketed station through interactions with listeners and attendees of events
• Produced photography of event attendees and curated content on the company’s blog
• Contacted contest winners while assisting Promotions Coordinator with maintaining winners database 
 
Accomplishments:
• Directed and led multiple station events with guidance from Promotions Coordinator

Hubbard Broadcasting, Inc.

Rock 98.9 Promotions Intern

•Performed register sales transactions quickly and accurately in accordance with established cash control procedures and customer service guidelines
•Resolved customer concerns in a manner consistent with company policy, and with customer satisfaction in mind; partner with store leadership team on elevated customer issues
•Provided store management with productivity updates; proactively identify and communicate Cashier performance issues
•Trained and coached other Cashiers on AEO Customer First behaviors and technical/functional skills needed to positively impact sales and meet established goals

Lead Cashier

• Actively promoted Lute Air Student Radio programs and disc jockey volunteer opportunities through in-person events and digital channels such as social media and website
• Engaged with fans and followers in conversation by maintaining brand voice across social media channels and listening platforms
• Oversaw entire lifecycle of marketing campaigns to increase listenership
• Ensured that all communications and digital marketing efforts reflected diversity, equity, and inclusion

Accomplishments:
• Developed, created, and implemented a blog strategy that focused on highlighting disc jockeys and new music that the station received

Public Relations and Events Promoter - Lute Air Student Radio

• Ensured proper store procedures and policies were followed when store management was not in the store
• Partnered with sales leaders to drive sales and create a memorable shopping experience
• Supervised employees to complete tasks and achieve sales goals
• Maintained store merchandising by the company’s visual presentation standards

Accomplishments:
• Promoted from Sales Associate within seven months for exceptional customer service and leadership quality

Attic Salt

Key Holder

• Engaged in meaningful conversations with customers and determine  customer's need
• Trained new associates and members of store management team
• Used a variety of methods to reduce Loss Prevention
• Executed all register functions including returns/exchanges, post voids, and canceled transactions
• Organized and put out shipment when needed
• Ran store operations in the absence of Manager and Assistant Managers

Shawn Torrey