Shaun Rachau

Shaun Rachau is a senior leader and C-level advisor with 25 years of strategic experience in the licensing and retail industry.1 He is currently associated with The Collegiate Lineup, where he works as a Licensing Consultant.1

Professional Background

Shaun has extensive experience in the following areas:

• Licensed apparel: He has worked with sports licensing and apparel brands.3
• Sports marketing: He has expertise in sports-related marketing strategies.3
• Brand management: Shaun has been involved in assistant brand management roles, particularly in sports.3

Recent Activities

• Licensing Expo 2024: Shaun plans to attend the Licensing Expo in Las Vegas from May 21-23, 2024, seeking to add new partnerships.2
• MLB Players Association Collaboration: In April 2024, he launched a collaboration between the Major League Baseball Players Association and artist Jerrod Maruyama for apparel and products.4

Previous Roles

• VP of Communications: Shaun previously held the position of VP, Communications at the Arizona Diamondbacks, based in Phoenix, AZ.5

Skills and Expertise

Shaun Rachau is known for:

• Developing and directing growth strategies for iconic brands
• Strategic marketing
• Retail and licensing expertise

With his extensive experience and strategic approach, Shaun Rachau has established himself as a respected figure in the licensing and retail industry, particularly in sports-related sectors.