Shaun Rachau

Shaun Rachau is an accomplished licensed retail and marketing executive with 20 years of experience in developing and directing growth strategies for iconic brands in sports, music, and business.

Currently, Rachau holds the position of Executive Vice President, Digital & Strategic Growth at Hybrid Apparel. Prior to this role, he served as the Senior Director of Marketing at Fanatics and led the Baseball business unit at New Era Cap.

With 15 seasons in Major League Baseball, Rachau has extensive experience as a marketing and communications executive, including roles with the D-backs, Los Angeles Dodgers, and San Diego Padres.

Rachau's professional journey also includes positions at Fender Musical Instruments Corporation and KB Home, where he focused on marketing communications.

He graduated with a bachelor's degree in journalism from Arizona State University and specializes in retail licensing, brand management, consumer products, retail and digital marketing, co-branding, internal communications, and social media.

Throughout his career, Rachau has demonstrated expertise in retail licensing, brand management, consumer engagement, and digital marketing strategies.

In his various roles, he has excelled in fostering strong relationships with consumers, retailers, and licensors associated with renowned brands.

Rachau's background showcases a deep understanding of engagement marketing, particularly in the retail and digital realms.

His experience spans across different industries, emphasizing his versatility and ability to drive strategic growth initiatives.