Jenafer Matthews

Jenafer Matthews is a seasoned brand strategist and marketing communications expert with a passion for purpose-driven organizations. With a focus on delivering creative solutions to increase connection, impact, and sales, Jenafer has a proven track record of success in developing and executing brand strategies, go-to-market product launches, and multi-channel integrated campaigns.

Jenafer's unique approach to work and management includes a mindful, human-centered perspective and a coaching-style team management approach. With experience in corporate, start-up, and city government arenas, Jenafer has a broad understanding of the marketing landscape across major US markets and Australia.

Jenafer has held various marketing and leadership positions, including Brand Manager at Grand Central Bakery, Marketing-Product Manager at Burgerville, LLC, Community Benefit Communications Manager at Kaiser Permanente, Freelance Marketing/Client Manager at Brand Culture Company, LLC, Business and Marketing Manager at Deep Green Living (start-up), and Project Manager, Street Activities at City of Melbourne.

Jenafer's educational background includes a Master's Degree with Honors in Community Development from the University of Melbourne and a Bachelor's Degree in Interdisciplinary Studies with a focus on Sustainability from Appalachian State University.