Shasta Gibson

Shasta Gibson is a strategic and imaginative growth marketer with a passion for media and sponsorship integration.

Having started as an intern at the NFL Network, Shasta's love for media and marketing began early in her career.

Specializing in sponsorships, integrations, and the audio landscape, Shasta has worked on groundbreaking campaigns in the podcast and TV media spaces.

Her approach to work is guided by the question 'If it was your money, would you do it?', ensuring a dedicated focus on impactful strategies.

Experienced in leading teams of varying sizes, Shasta values the success of her colleagues as much as that of her clients, embodying growth marketing internally and externally.

Preferring to create blueprints rather than follow them, Shasta thrives in undefined roles and is always prepared to say 'yes' to new challenges, even as she works on setting boundaries.

Beyond her professional career, Shasta is an enthusiastic weight lifter and CrossFit athlete, with aspirations of reaching the competitive stage and negotiating her own sponsorship deals.

Shasta holds a Bachelor's degree in Communications from the University of California, Los Angeles.

She currently serves as the Vice President of Integrated Media Investment at Rain The Growth Agency, with previous roles including Director of Strategic Partnerships and various media positions at R2C Group, Oxford Road, and Icon Media Direct.

Her diverse background in media, marketing, and strategic partnerships showcases her versatility and innovative approach within the industry.