Crystal R.

Crystal R. is a strategic leader in global brand marketing currently serving as the Director of Global Brand Marketing, Brand + Creative Operations at lululemon.1 Her career spans several high-profile companies in the marketing and entertainment industries.

Professional Experience

Crystal joined lululemon in June 2021 and has been in her current role since then.1 Prior to lululemon, her career highlights include:

• Head of Content Partnerships at Tastemade (2019-2021)
• Brand Marketing at Uber Eats (2018-2019)
• Director, Global Brand, Digital Creative Studio at Nike (2014-2017)
• Group Account Director at AKQA (2013-2014)

Notable Projects

During her time as a Brand Marketing Consultant for Nike (2010-2013), Crystal led some significant campaigns:

• Managed the release of the 2011 NIKE MAG shoe, a replica from Back to the Future II
• Worked on the Jordan X Converse 2012 Commemorative Pack
• Collaborated on JAY-Z and Nike Design for the 2010 World Basketball Festival in NYC1

Skills and Expertise

Crystal is known for:

• Developing and leading strategic initiatives
• Managing high-profile entertainment marketing campaigns
• Forging partnerships with major companies (e.g., eBay for the NIKE MAG release)
• Integrating digital marketing across consumer touchpoints1

Her diverse experience in global brands, digital marketing, and content partnerships has positioned her as a valuable asset in her current role at lululemon, where she likely contributes to shaping the brand's creative and marketing strategies.