Sharon Krinsky

Sharon Krinsky is a multifaceted professional with a diverse background in writing, creative direction, speaking, and strategy, with a current focus on the emerging legal cannabis industry as the Founder/CEO of Society Jane, a San Francisco-based cannabis concierge catering to discerning women.

Prior to establishing Society Jane, Sharon collaborated with Bob Hoffman to form Type A Group, a consultancy serving advertisers, marketers, and media. Preceding her venture with Type A Group, she held the esteemed positions of President and Chief Creative Officer at Hoffman/Lewis, a leading independent advertising agency in the West.

During her tenure at Hoffman/Lewis, Sharon played a pivotal role in shaping strategies and creative campaigns for renowned clients such as Toyota, AT&T, McDonald's, and the University of Southern California. Her rich professional journey includes serving as a creative director at Gearon/Hoffman advertising in Boston and a PR account executive at Miller Communications.

Sharon's exceptional creative acumen has been recognized with numerous awards, and she has served as an instructor for the 4A's professional development program, teaching creativity. Additionally, she imparts her knowledge as a faculty member at the American Society on Aging's prestigious 'Aging in America' conference.

An accomplished author, Sharon maintains the widely followed blog 'The Angry Boomer' and is a sought-after speaker at advertising, marketing, and business events, offering insights on creativity in advertising and targeting the over-50 consumer demographic.