Willie Mack

Willie Mack is a strategic branding executive, creative director, futurist, and fine art photographer with over twenty years of executive leadership experience in the advertising, lifestyle, luxury, spirits, retail, e-commerce, fashion, and cannabis industries across New York City, Los Angeles, and London.

He is a Partner at The Carrot Collective, a network of top specialists in strategy, branding, creative, marketing, artificial intelligence, technology, advertising, design, and production. Willie is deeply involved in the intersection of executive leadership, branding, art, AI, marketing, and advocacy.

As a futurist, he collaborates with AI Create to explore co-creating the future of creativity with AI, uniting experts and thought leaders from AI and creative fields.

Willie has a background in advancing collaboration between artists and brands, inspired by his studies under Steven Kotler and the Flow Research Collective, focused on peak performance and the 'Flow State.' He co-founded Frank White, dedicated to honoring The Notorious B.I.G. and celebrating Black culture.

A key figure in the passage of recreational cannabis legislation in New York under the MRTA, Willie has directed groundbreaking campaigns for various brands, including Absolut Vodka, Diesel, LVMH, TED, and Vanity Fair, among others.

He is an adept public speaker and thought leader on topics like creativity, branding, marketing, plant medicine, cannabis equity, intellectual property, and LGBTQ+ rights. Willie divides his time between Los Angeles and New York City, constantly immersed in the dynamic worlds of art, branding, and advocacy.

Willie pursued his education in BA Psychology with a concentration in Organizational Development and a minor in International Business at Loyola University Maryland.