Sharon Krief

Sharon Krief is the Co-founder and Global CEO of ba&sh, a prominent French fashion brand she established alongside her best friend, Barbara Boccara, in 2003. The brand name "ba&sh" is derived from the initials of their first names. Under their leadership, ba&sh has evolved into a significant player in the women's ready-to-wear market, known for its distinctly Parisian style that emphasizes freedom and elegance.123

Career Highlights

• Founding of ba&sh: Krief and Boccara aimed to create a brand that offered women stylish, feminine clothing that embodies the essence of French fashion. Their vision was to provide a "dream wardrobe" that resonates with women globally.3
• Growth and Expansion: Since its inception, ba&sh has expanded to over 400 points of sale worldwide and reported a turnover of approximately €310 million. The brand has focused on international development while maintaining its commitment to quality and style.24
• Commitment to Values: Krief emphasizes inclusivity and diversity within the company, promoting equality in the workplace as part of ba&sh's core values.5

Personal Background

Sharon Krief is based in Paris, where she continues to lead ba&sh in its mission to empower women through fashion. Her entrepreneurial journey reflects a dedication to female entrepreneurship and a commitment to creating a supportive community for women in business.67

Krief's leadership at ba&sh showcases her expertise in management and her passion for fashion, making her a notable figure in the industry.48