Sarah Benady

Sarah Benady is a prominent figure in the fashion industry, currently serving as the President of North America at CELINE, a position she has held since August 2021.12 Her career in fashion spans over a decade, with experience in various leadership roles at renowned brands.

Career Highlights

CELINE: Sarah Benady has been the President of North America at CELINE since August 2021.1 In this role, she oversees the brand's operations and growth strategies in the North American market.

Previous Positions: Before joining CELINE, Benady held several notable positions:

• CEO of North America at ba&sh (January 2017 - April 2021)12
• President of North America at The Kooples (July 2014 - January 2017)1
• Head of International Development: Retail & Wholesale at The Kooples (October 2010 - July 2014)1

She also had brief stints as a Project Manager at Printemps and in Strategy & Marketing at Cartier during a gap year.1

Education

Sarah Benady holds a Master's degree in HEC Entrepreneurs from HEC School of Management, which she completed in 2010.12

Expertise and Approach

Throughout her career, Benady has demonstrated expertise in:

• International market development
• Retail and wholesale operations
• Brand management and growth strategies

During her time at ba&sh, Benady emphasized the importance of building genuine relationships with customers. She implemented unique initiatives such as offering French language classes in stores and creating welcoming spaces for customers to host events.3

Sarah Benady's diverse experience in the fashion industry, coupled with her leadership roles at various prestigious brands, has positioned her as a respected figure in the North American fashion market.