Shaomei Lin

Shaomei Lin is a seasoned professional with a wealth of experience in integrated B2C marketing for the luxury and mass consumer market, public relations, CRM, digital and social media marketing, content marketing, email marketing, database growth, web analytics, brand and campaign management, events management, account management and sponsorships, and advertising.

Having studied Communication and Media Management at the University of South Australia, Shaomei Lin has a strong educational background to complement her practical expertise.

In her professional journey, she has held various key roles in renowned organizations like Singapore Press Holdings and its subsidiaries, where she showcased her skills in marketing and circulation, brand management, and events coordination.

With a track record that includes positions such as Group Marketing Team Head and Director of Marketing and Circulation, Shaomei Lin has demonstrated proficiency in strategic marketing, database management, and engagement strategies across multiple media platforms.

Her experience includes working with diverse media channels such as English, Malay, and Tamil, reflecting her ability to navigate and excel in multicultural environments.

Shaomei Lin's accomplishments extend to successful campaign management, efficient use of web analytics, and adept handling of account portfolios and sponsorships to drive organizational success.

Throughout her career, she has also been involved in content creation, digital marketing strategies, email campaigns, and implementing CRM solutions to enhance customer relationships and loyalty.

Shaomei Lin's expertise in advertising, PR, and event management further underscores her comprehensive skill set in the marketing domain, making her a versatile professional with a holistic approach to brand promotion and consumer engagement.