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Shanze Khan
Senior Research Director at Léger Communications & Public Affairs
Shanze Khan is a Senior Research Director at Leger, where she specializes in large-scale research projects in public affairs and communications. Her work focuses on understanding the experiences and challenges faced by newcomers to Canada, particularly through comprehensive studies that analyze immigration trends and integration issues. For instance, she co-led a significant study involving over 2,100 recent immigrants to explore their motivations for moving to Canada and their experiences post-immigration.13
Khan's background includes formal training in both quantitative and qualitative research methodologies, which enables her to effectively communicate complex narratives derived from data.4 She has previously held positions at Mastercard Data & Services and Ipsos, contributing to her extensive expertise in market research.5
In addition to her research work, Khan is actively involved in discussions surrounding the implications of immigration policy in Canada. She emphasizes the need for better support systems for newcomers, particularly regarding job market integration and credential recognition.3 Her insights have been featured in various media outlets, highlighting the economic concerns of new arrivals and the broader public's perception of immigration in Canada.23