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Shantel Gascoigne
Director, Global Lifecycle Marketing Programs for Digital Transformation and Industry
Shantel Gascoigne is a Marketing Director at Microsoft, focusing on AI, Sustainability, and Industry.2 She has extensive experience in digital marketing and social media, particularly in the technology sector. Gascoigne runs social media for Microsoft's worldwide partner group1 and has been involved in various marketing initiatives at the company.
Gascoigne's career path was influenced by growing up near Microsoft's headquarters in Redmond, which played an active role in her choice to enter the technology industry.1 She has been recognized for her expertise in digital marketing and event management, particularly in the context of B2B marketing.
At Microsoft, Gascoigne has been involved in developing year-round content strategies for events like the Worldwide Partner Conference. She emphasizes the importance of thinking beyond individual sessions to create engaging content that resonates with audiences throughout the year.3
Gascoigne is known for her natural charisma, drive, and impeccable work ethic, which have contributed to her success in creating tangible results in her role.4 Her approach to marketing involves leveraging technology and data to deliver personalized experiences and engage audiences effectively.