NYU Stern School of Business

Hawaii Pacific University

Seattle University

Loyola Marymount University

Product Manager

Shake Shack (NYSE: SHAK) serves elevated versions of American classics using only the best ingredients. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the Company has expanded to over 540 locations system-wide, including over 350 in 33 U.S. States and the District of Columbia, and 190 international locations.

► Develop and manage a program strategy, incl. Agile transformation for product development, for the Data team that results in a program efficiency of on-time/on-budget/in-scope KPIs.
► Data Governance implementation & change management across the org to improve data quality, enhance data security, and enable an increase in data-driven decision-making.
► Manage multiple offshore & cross-functional teams to drive delivery of data products, data ingestion projects, & dashboard development.

Shake Shack

Program & Product Management, Data

Guy Carpenter & Company, LLC is a leading global risk and reinsurance specialist with more than 3,400 professionals in over 60 offices around the world. Guy Carpenter delivers a powerful combination of broking expertise, trusted strategic advisory services and industry-leading analytics to help clients adapt to emerging opportunities and achieve profitable growth. Guy Carpenter is a business of Marsh McLennan (NYSE: MMC), the world’s leading professional services firm in the areas of risk, strategy and people. The Company’s 83,000 colleagues advise clients in 130 countries. With annual revenue of nearly $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses including Marsh, Mercer, and Oliver Wyman.

► Spearheaded the Digital team—defined product vision, strategy, roadmap, and OKRs, including strong stakeholder management, presenting to C-suite executives—for digital and data products to drive digital transformation and build solutions that foster innovation and create operational efficiencies.
► Led the agile product development of a global B2B client portal for broking to facilitate client document exchange and data capture to boost engagement and retention.
► Led agile development across Software Engineering and Data Engineering of a user access control software/API product while ensuring data security & compliance, resulting in an increase in data accessibility across the org.
► Partnered with Data Platform to enrich data lakehouse architecture by defining new data sets, entities, & integrations into data pipelines, thus improving data ingestion & reporting, and optimizing data lake and warehouse usage.
► Developed a strategic roadmap to overhaul C-Suite’s topline broker resource dashboard reporting and processes using quantitative and qualitative analysis to replace legacy tools and automate workflows for efficiency gains (time & cost reduction).

Marsh McLennan

Senior Product Manager, Data Strategy

A new, better way to buy the best seafood. FultonFishMarket.com is one of the world's largest online fish markets, and largest in the US. Our fresh, chef-selected seafood comes direct to your door from the iconic Fulton Fish Market in New York, established in 1822. FultonFishMarket.com is reimagining seafood by creating and managing deep trading information on the seafood industry, while building a sustainable, safe and trusted brand. We deliver the world's best seafood to consumers as well as the best restaurants around the country.

DTC food delivery and eCommerce subscription platform
► Reported to CTO to manage multiple teams of in-house engineers and product design with two separate offshore development teams to migrate the company’s legacy e-commerce platform, meeting investors’ deadline.
► Drove cross-functional teams to improve site optimization (usability, reliability, performance), customer satisfaction (NPS metrics), and operational efficiency using thorough product analysis, KPI monitoring, testing, and A/B experimentation.
► Identified ways to optimize checkout & onboarding user flows by reducing steps and completion time to achieve an increase in conversion rate and subscriber acquisition.
► Instrumented relevant analytics tools (Google Analytics, Google Optimize, Hotjar) to measure and optimize web traffic, subscription signup, and checkout funnel conversion.

FultonFishMarket.com

Senior Product Manager

3x3 Insights is a retail analytics and consumer engagement venture-backed startup focused on the beverage alcohol industry. Our talented team of data scientists, engineers, analysts, and proprietary hardware allows us to aggregate off-premise (retail liquor stores), on-premise (bars and restaurants) consumer purchase information and data sourced from third parties to provide robust analysis, forecasting and actionable insights for brand marketers, distributors, retailers and marketing agencies.

► Led a cross-functional team of software engineers, data engineers, data scientists, and analysts to build the B2B SaaS product portfolio, leveraging large volume of transactional sales data to deliver insights, reporting, & tooling for our retail network.
► Led the launch and adoption of our marketing product—enabling clients to create and execute hyper-targeted ad campaigns while optimizing ad spend—with Product Marketing, Sales, and Customer Success, resulting in a new revenue stream for the company.
► Collaborated with Data Science to brainstorm innovative AI integration & use cases (i.e. clustering, customer segmentation, predictive analytics) to enhance customer value in our product offerings.
► Translated complex tech & data requirements into concise PRDs, incl. tech specs, user stories, wireframes, acceptance criteria, success metrics, and GTM plans for product analytics interface designs & data solutions.
► Instrumented comprehensive analytics, including user and event tracking (Pendo for app usage, Twilio for mobile-first reporting event tracking, Segment for customer data capture) to enrich customer engagement and personalization across products.
► Championed collaborative Agile methodologies, fostering a culture of rapid prototyping, MVP usage, hypothesis testing, iterative development, and customer-centric design to accelerate product delivery and innovation.

Skills: Cross-functional Team Leadership · Product Management · Communication · SQL · UX/UI · Data Structures · Product Innovation · Product Marketing · Git · Marketing Strategy · Wireframing · Data Analytics · Jira · Business Insights · Data Analysis

ConsenSys is a venture production studio and the leading technology firm in blockchain globally. It delivers products, solutions and platforms built using blockchain technology to transform how business is done in a complex network of buyers, suppliers and consumers.

Token Foundry, under the Capital Arm of ConsenSys, is a global platform to help businesses grow blockchain networks, develop sound token models, and allow everyone to safely buy vetted tokens.

► Built product analytics dashboards and data visualizations, oversaw reporting tools, implemented data tracking, and defined platform KPIs to help stakeholders understand product performance and make data-driven decisions.
► Instrumented critical user event tracking for account registrations, KYC/AML verifications, and asset transactions, delivering comprehensive analytical insights on fundraising campaign outcomes.
► Enhanced B2B2C platform's KYC/AML verification steps, using competitive analysis and user research to prioritize features for the product roadmap, resulting in an increase in onboarding completion rate.

ConsenSys

Product Manager, Platform Analytics

The New York Times’s (NYSE:NYT) Advertising & Marketing Solutions Group launched ‘nytDEMO’: a cross-functional team that builds data and technology solutions for brands using the same tools and insights that power The Times.

nytDEMO -- which stands for data, engineering, measurement, and optimization -- is a collaboration among members of The Times’s data, product & design, technology, and advertising groups. A first of its kind team, nytDEMO was created to transform NYT's vast audience understanding into ad products and tools, inviting brands to tap into its knowledge to drive results.

► Managed the development and testing of NYT’s native ads & sponsored content, including Paid Posts and its first-ever AR ad, contributing to online ad revenue and shaping the ad product roadmap
► Oversaw the development of a proprietary collaborative CMS, drove customer adoption, and prioritized new product capabilities based on user feedback to boost the studio's production efficiency.
► Implemented Agile project management frameworks and tools to NYT Advertising software engineering team to ensure detailed delivery planning and timely releases, resulting in improved efficiencies and expanded capabilities.

The New York Times

Technical PM, Ad Product & Innovation

T Brand Studio is the brand marketing unit of The New York Times (NYSE:NYT) that creates content and experiences that spark imagination and influence the most influential audiences around the world. The studio uses NYT's proven recipe for storytelling and works with globally recognized brands to develop industry-leading strategy, creative and distribution.

Project Manager/Developer, T Brand Studio

MVNP (an Affiliate Agency of DDB Worldwide) is a fully-integrated advertising and public relations agency based in Honolulu, HI, best known for its long history of award-winning creative brand work for notable clients, such as Hawaii Visitors & Convention Bureau, Hawaii Tourism Authority, McDonald’s, Hilton Hotels, Lyft, amongst many others.

► Managed the production of client digital projects (including landing pages, display, search, programmatic ads, email marketing) by defining time, scope, resources, and budget, removing blockers, and mitigating risks to ensure on-time/under-budget delivery, while maintaining strong relationships with key internal & external stakeholders.
► Frontend code generation for custom online advertising solutions, meeting campaign goals and business objectives.

MVNP

Digital Project Manager/Developer

Alternate Energy is one of Hawaii's largest solar energy companies and first official Mitsubishi Elite Dealer & Certified Solar Contractor in the U.S., making it a frontrunner in the state's renewable energy revolution.

► Managed annual marketing budget across traditional media, digital advertising, public relations, partnerships, and events, while optimizing ROI on ad spend to enhance engagement and conversion rates.
► Crafted marketing strategies for product promotions and strategic partnerships to increase revenue and offset seasonal variances.
► Delivered monthly sales and marketing data reports and analyses to executive management, enabling informed, data-driven decisions.
► Managed multi-channel content strategy and creation for website, blog, social media, paid advertising campaigns, sales enablement materials, and corporate branding efforts to boost brand engagement and lead generation.

Alternate Energy Inc.

Marketing Manager

Harris Agency is Hawaii's brand and revenue expert offering full-service advertising/marketing capabilities, including brand design, creative, production, strategic communications, digital services, and marketing consulting.

► Managed client relationships and all project deliverables, working closely with traffic, creative, digital, and media teams to ensure projects are executed on time and within budget.
► Drafted RFPs to secure new business and drive new product development and expand into retail, hospitality, and tech sectors.
► Assisted Public Relations with writing press releases, media kits, marketing collateral, event materials, and facilitating media training for clients.
► Assisted Media Buyer with client market research and analysis, vendor relations and communication, and campaign planning to secure and optimize ad campaign spend across strategic media channels for clients.

Harris Agency

Assistant Account Executive

Hawaiian Paradise Coffee is one of Hawaii's largest food-service coffee roasters supplying hotel chains, grocery stores, restaurants, and cafes across the islands with a variety of pure estate, flavored, and signature blend coffees, including its own retail coffee line.

► Oversaw marketing and brand management for the creation of e-commerce, ad/sales collateral, product packaging, and OOH advertising to boost awareness and revenue.
► Facilitated marketing activities, such as sponsorships, strategic partnerships, event coordination, and on-site demos for sales support to retain key B2B accounts and expand into Retail.
► Created content marketing strategies for blog, social media, email, and affiliate marketing to drive online traffic, improve marketing funnel metrics, and increase overall online sales.

Shannon Nagaoka