Shannon Lu

Shannon Lu is a seasoned professional with extensive expertise in strategic and applied consumer research, specializing in product innovation and business development across various industries. With a diverse background spanning OTC drugs, Personal Care, Food, Vitamin supplements, and Sports Nutritional products, Shannon has honed her skills in identifying and advancing new product opportunities from conception to execution.

Renowned for her proficiency in Consumer Sensory Science, Shannon excels in conducting basic research, descriptive analysis, and employing different methodologies and statistical tools to glean valuable insights for product development. Additionally, she is adept at devising unique research approaches and setting high standards for consumer studies, ensuring robust and reliable outcomes.

Shannon brings a wealth of experience in establishing consumer research facilities and overseeing the recruitment and training of staff, coupled with a strong track record in global project management and seamless implementation. Her forte lies in substantiating consumer claims and ensuring product efficacy, underscoring her commitment to maintaining consumer trust and compliance with regulatory standards.

An accomplished qualitative researcher and moderator, Shannon holds RIVA certification, facilitating her ability to extract rich qualitative data and guide insightful discussions. Her extensive network within the consumer sensory research community attests to her influence as a sensory function leader and opinion former.

Educationally, Shannon holds a BS in Food Science and Engineering from Wuxi Institute of Light Industry, PRC, and a PhD in Food Science from Cornell University, solidifying her academic foundations and technical acumen in the field.

Throughout her career, Shannon has held pivotal roles in reputable organizations such as Bayer Pharmaceuticals, The Nature's Bounty Co, Novartis Consumer Health, GlaxoSmithKline, Unilever Research, and PepsiCo, where she has contributed her expertise in sensory guidance, consumer insights, and research leadership.

Shannon's profound knowledge extends to FDA regulations, Clinical Research, Medical Affairs, Regulatory practices, IRB compliance, GMP standards, and GCP guidelines, showcasing her comprehensive understanding of the regulatory landscape and quality assurance measures within the consumer goods and healthcare sectors.