Michael Wardrop

Michael Wardrop is a digital research and insights leader with 18 years of experience in quantitative and qualitative research, strategy, and team leadership. He specializes in helping organizations leverage research insights and design thinking for a competitive advantage.

His expertise includes accessibility testing, building customer advisory panels, persona development, and customer journey mapping. He excels in developing actionable recommendations to enhance the customer experience, drive product innovation, and add customer value.

Michael holds a Master’s Degree in Advertising Research from The University of Texas at Austin, a BA in Psychology from Metropolitan State University of Denver, and has studied Spanish at Universidad de Costa Rica.

His professional experience includes roles at Workday as a UX Researcher, Director of Research & Insights at Allscripts, VP of Digital UX Research at Chase, Founder of Michael Wardrop Consulting, Program Director of Research & Insights at Citrix, and Client Director at Nielsen.