Shane Cameron

Shane Cameron is the Chief Strategy Officer at Omnicom Media Group (OMG) in Canada. He has over 20 years of experience in the marketing industry and has held various leadership roles throughout his career.12

Career Highlights

Shane Cameron rejoined Omnicom Media Group in September 2022 as their first-ever Chief Strategy Officer in Canada.1 In this role, he works across OMG's agencies and key clients to address challenges, utilizing the company's strategic planning skills and Omni data platform.1

Previous Positions

Before his current role, Cameron's career included:

• Chief Growth Officer at American Challenger Development Corp, a U.S.-based company aiming to launch a new digital bank1
• Ten years in leadership roles at OMG's Canadian agencies, including:
  • Chief Innovation Officer at OMD
  • CEO at Hearts & Science1

Experience and Expertise

Shane Cameron's diverse background includes:

• Working on the creative agency side
• Experience with high-volume e-commerce companies
• Helping bring a start-up to being publicly traded on NASDAQ2

His expertise has led to his commentary being featured in prominent publications such as The New York Times, Wall Street Journal, MSNBC, and Strategy Magazine.2

Skills and Approach

Cameron is known for:

• Designing innovative communication platforms
• Working with clients and the Hearts & Science Canada organization to responsibly transform how brands approach the market in a complex landscape2
• Connecting clients' evolving business needs with OMG's sophisticated solutions1

Cam Reston, CEO of OMG Canada, describes Shane as "a unique talent in our industry" with the ability to significantly contribute to clients' success.1