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Shamsul Chowdhury
Head of Paid Social, US at Jellyfish
Professional Background
Shamsul Chowdhury is an accomplished marketing professional with a wealth of experience in the fields of paid search and social media marketing. He currently serves as the Executive Vice President of Paid Social at Jellyfish Online Marketing, where he leverages his expertise in digital marketing strategies to drive results and cultivate relationships with clients. Shamsul has a successful track record of leading teams and implementing innovative marketing solutions that meet and exceed client expectations. Previously, he held the position of Vice President of Paid Social at Jellyfish Online Marketing and further exemplified his leadership skills as Vice President of Paid Search and Social at Mediahub, a division of Mullen Lowe U.S. His multifaceted experience with various marketing agencies and corporations showcases his adaptability and keen understanding of the ever-evolving digital landscape.
Education and Achievements
Shamsul Chowdhury is a proud alumnus of Baruch College, where he pursued a comprehensive education in business administration. He completed multiple segments within the Bachelor of Business Administration program, notably concentrating on psychology and industrial and organizational psychology. This unique combination of education has provided him with a profound understanding of consumer behavior, enabling him to craft effective marketing strategies that resonate with diverse audiences. Shamsul is also recognized as a Google Adwords Professional Certified individual, which reflects his commitment to staying at the forefront of digital marketing trends and technologies.
Achievements
Throughout his career, Shamsul has worked with some of the most respected companies in the marketing industry, including Starcom and Mediacom. As Global Search Account Manager at both Starcom and Akqa, he developed and managed comprehensive search strategies for various global accounts, ensuring outstanding performance and growing client satisfaction.
His role as a Search and Social Director at Resolution Media allowed him to showcase his strategic leadership skills by overseeing cross-channel marketing initiatives and successfully integrating search and social campaigns for increased ROI. Shamsul also honed his project management and analytical competencies as the Paid Media Manager at Steak, where he managed high-value campaigns across different digital platforms. Through these experiences, he has cultivated a diverse skill set that encompasses strategic planning, data analytics, and campaign management.
In addition to his professional roles, Shamsul's early involvement as a Market Research Intern at Sportsvite.Com laid the foundational skills that would support his future endeavors in market analysis and consumer insights. His continuous drive for success and determination to excel has made him a well-respected figure in the digital marketing community, influencing many with his leadership style and overflowing passion for the industry.