New York University, Stern School of Business

University of Maryland - Robert H. Smith School of Business

Paid Social Director at Jellyfish

1. Manage B2B and D2C clients across Facebook, Instagram, LinkedIn, TikTok, Reddit, Snapchat, and Pinterest in the financial, technology, retail, education, industrial, and beauty verticals by personalizing strategy to ensure continued YoY growth.

2. Project manage Paid Social teams, overseeing and streamlining workflows for budget pacing, campaign building and QAing, task management, client communications, media planning, data-driven performance reporting, and team resourcing and profitability for US and EMEA accounts, resulting in an 88% reduction in hours required.

3. Own the US monthly reporting process for all Paid Social actual spends, while proactively automating workflows to reduce errors and hours spent on task by 50%. 

4. Lead the development of account strategy to help clients meet and exceed KPIs (ROAS, CPL, CTR, etc), focusing on media planning, creative, audiences, testing, and innovation to drive up to 356% in YoY growth.  

5. Responsible for team communications: working with clients, cross-channel departments, platform representatives, vendor partners, and the global Paid Social team to collaboratively drive results and meet business needs. 

6. Proactively developed a four-part Paid Social training program for the Organic Social department in order to aide in the global productization process of One Social, an unified approach to all things Social Media.

7. Served as the Capability Lead for four Senior Managers, Managers, and Executives, providing support and guidance for their career progression.

8. Certified across all platforms, including Meta's Media Planning Professional Blueprint Certification. Assisted Meta with writing the Blueprint certification exams for Media Buying as well as Digital Marketing Associate.

Jellyfish

Paid Social Director

1. Developed and taught the first ever global curriculum for the bi-annual Jellyfish Academy Paid Social training program (a two month opportunity for entry level associates and career switchers looking to start their Paid Social career with Jellyfish), which resulted in twelve new Paid Social executive hires.

2. Led and managed six Paid Social specialists by discussing career goals, opportunities, and challenges through bi-weekly meetings in order to encourage growth and provide transparency.

Senior Paid Social Manager

1. Managed $15mm+ annual budget for an online education client on Facebook, LinkedIn, and Snapchat in order to generate high quality leads and encourage enrollment.

2. Led account by overseeing three paid social specialists and collaborating with cross-channel teams (search, display, email, SEO, and website) to help meet and surpass client's CPL, lead volume, and enrollment KPIs.

3. Spearheaded account strategy, media planning, campaign building and QAing, and performance evaluation & optimizations for agency's largest client.

Senior Paid Social Specialist

1. Managed a team of five Assistant Account Executives on global and domestic clients in the interior design and retail industries, overseeing $700k+ budgets, paid promotion, and analytical reporting to demonstrate media value.

2. Developed social strategy for clients in line with business goals, providing effective forward-thinking ideas to continually seek growth opportunities and negotiate scopes of work to ensure increased profitability on the account.

3. Responsible for day-to-day client management, sharing recommendations on social platform objectives, messaging, content, community management, budget, KPIs, activations, and opportunities to partner with PR and influencers.

Sharp Communications

Social Media Senior Account Executive

Technology: Google AdWords, Netbase, Sprinklr, Spredfast, Facebook Ads Manager, Power Editor, Twitter Analytics

1. Coordinated and managed multiple social media channels for clients in healthcare, financial services, and entertainment: content, community management, paid promotion, performance analytics, reporting, and strategy. 

2. Analyzed MoM KPIs for financial and healthcare clients in order to track performance, gather data-driven insights, and implement innovative strategy to better connect with target audiences and meet business goals. 

3. Assisted with the development, management, and implementation of strategic social marketing campaigns, utilizing social media & digital marketing trends as pertinent to overall landscape and client industries.

4. Managed complex deliverables, including editorial boards (content, budgeting, and paid media), calendars, and influencer communications. 

5.  Utilized social listening tools to leverage data driven research and analysis to ensure alignment with strategic direction and optimization of social media programs for current and new business accounts.

6. Monitored, tracked, and responded to consumer concerns and questions directly through various social channels, including Facebook, Twitter, and Instagram, as well as community management tools, such as Sprinklr and Spredfast.

imre

Social Marketing Program Coordinator

1. Created and posted relevant content on all social channels including Twitter, Instagram, Facebook, Google+, Pinterest, and YouTube.

2. Managed DooBop's blog (LoudMouth) on WordPress by overseeing and proofing editors' content, aligning topics with market needs and SEO, and scheduling posts according to editorial calendar.

3. Developed and implemented strategic marketing plans for brand partners to promote new products and giveaways.

4. Worked in conjunction with IT and graphic designer to develop and post creative assets.

5. Contacted and developed working relationships with bloggers and vloggers for affiliate marketing purposes.

6. Contacted and developed working relationships with universities and sororities for brand ambassador purposes. 

7. Stayed abreast of changes in industry and adjusted campaigns accordingly to provide most relevant content, best SEO results, and highest levels of engagement & sales.

DooBop

Social Media & Marketing Manager Intern

1. As a freelancer, completed an analysis of TFG and its competitors' current marketing campaigns and operations to determine  strategy.

2. Surveyed and interviewed department heads for a better understanding of their digital goals and expectations.

3. Defined and pitched a digital ecosystem, mapping out future strategies according to budget, marketing goals, brand image, and customer segmentation to work with marketing heads for implementation.

The Forum Group

Digital Strategist

1. A non-profit dedicated to distributing African photography in Kenya through the creation of mobile applications. 

2. Completed market research on the Kenyan tech sector, including data on commercial app development, mobile software trends, mobile usage purposes and statistics, existing mobile networks, and mobile initiatives. 

3. Applied this research to complete a strategic analysis on the potential directions of product development.

Resolution Photo Fund

Summer Marketing Consultant

1. Built brand equity for BNY Mellon by promoting the new brand, providing highest quality service, and ensuring that we continued to strengthen client relationships.

2. Performed cross-year analytics on monthly liability data in order to decipher trends, determine potential risks, and implement changes, while forming strategic plans with businesses to improve future processes. 

3. Led development of MS SharePoint for internal and external projects from conception to inception, including needs assessment, development, testing, training, feedback, implementation, and upgrades.

4. Managed global depositing, reconciliation, compliance, and process improvement for 60 businesses simultaneously, preventing penalty of a potential $500K for bank’s multiple entities.

5. Proactively increased value of personal brand through training, classes, and by surpassing performance goals.

Bank of New York Mellon

Associate

1. Initiated and prepared presentation for Global Head of Operations on improving interdepartmental communications, connecting a multigenerational workforce, and engaging the professional community.

2. Upheld internal and external client relationships, processing and responding to inquiries post-Lehman bankruptcy. 

3. Created exposure reports for senior management to communicate strengths and weaknesses, supporting increased transparency, risk reduction, penalty prevention, and future performance improvement processes.

Barclays Capital

Analyst

1. Designed and assessed programs in Transaction Lifecycle Management (TLM) - a system created to reduce firm wide operational costs - by addressing business needs, incorporating feedback from clients, and tracking progress.

2. Developed and sustained executive documentation including instructional manuals, presentations, and minutes.

3. Trained colleagues to build and manage TLM processes, and maintained administrative documentation.

Lehman Brothers

Summer Operations Analyst

1. Elevated brand through individual customer attention, strategic discounting, and product quality.

2. Negotiated vendor contracts in order to receive best prices while strengthening the supplier relationship.

3. Promoted Shingar through coupons, fliers, advertisements & events, and analyzed cross-year sales effects.

4. Trained employees to manage retail operations, maintain relationships, and improve existing processes.

5. Implemented daily records system to manage inventory, resulting in added sales, stronger brand value, increased organization & transparency, and higher consumer retention rates.

Biney Singh, MBA