RAS Institute of Archeology

Southern Federal University (former Rostov State University)

Product Manager

Cyprus Cubing

Founder

Led cross-functional development team. Collaborated with designers, marketers, analysts, stakeholders and other development teams to launch products on the new market. 
- Oversaw the full product lifecycle, from ideation to release, ensuring alignment with market needs.
- Worked closely with data-scientist to create valuable ML-based functionality in the products.
- Successfully released 5 new Semrush products for Ecommerce business into internal application store.
- Uncovered innovative product ideas through 50+ JTBD interviews, refining the division's product strategy.
- Achieved the goal - from idea to market launch in 3 months.

Semrush

Steered the development of several multi-blockchain games (Ethereum based strategy "0xUniverse", RPG arena "0xWarriors", racing manager "0xRacers"), achieving successful launches across platforms. 
Key Responsibilities:
- Product Strategy & Prioritization;
- Release management & ASO (AppStore, GooglePlay, Web);
- Testing mobile/WebGl builds, blockchain components;
- User Acquisition (Facebook Ads);
- Analytics & Gamedesign;
Achieved results:
- Successfully launched mobile versions of all company games, navigating AppStore challenges for cryptocurrency games.
- Designed core gameplay for racing blockchain game (0xRacers).
- Successfully whitelisted blockchain games (0xUniverse, 0xWarriors) for advertising on Facebook.
- Managed UA in Facebook for blockchain game (managing campaigns, making video-creatives) keeping within high KPI's (0xUniverse).

0xGames

Led the marketing team behind top mobile RPG fighting game "Shadow Fight 3" (100M+ installs) and mobile football manager game "11x11".
Key Responsibilities:
- Ad Monetization, UA strategies, ASO;
- Establish  and maintain partnership with video networks and mediation platforms;
- Community Management & SMM;
- Marketing Analytic;
Achieved results: 
- Built cross-functional team that helped to reach all company's marketing goals (UA, SMM, Support, Events, Video-creatives production).
- Trained inexperienced team members in mobile UA.
- Managed development of the in-house analytic tool, designed it for business goals (tracking ROI, reporting for top-management).
- Scaled UA spend from 0 to $100K per month keeping results within KPI's.
- Managed to elevate organic traffic and conversion through improving ASO.
- Developed in-house analytic tool for ads monetization.

Nekki

Chief Marketing Officer

Managed user acquisition campaigns across performance UA channels, optimizing for ROI. Analyzing data, conducted A/B and multivariate testing, and presented results to teams while consistently tracking and reporting key metrics.

Ads Monetization & User Acquisition

Senior PHP Developer

Managed the team to develop browser and mobile games from initial ideas
and proof of concept to worldwide market release.

Project Manager

Skills: JavaScript · PHP · Web Development · MySQL

Shamil Magomedov