Shakira MacLyons

Shakira MacLyons is a strategic marketer known for her ability to build relationships and enhance brand value. She specializes in consumer insights, storytelling, client relationships, and integrated marketing campaigns. Her educational background includes International Studies and Chinese from Snowden International School at Copley, a Bachelor of Science in Management and Marketing from the University of Massachusetts Boston, and Digital Marketing from Startup Institute Boston. Shakira's professional journey includes roles such as Director of Customer Activation & Communication Strategy and Client Marketing Manager at meQuilibrium, City Marketing Manager at cove.is, Director of Marketing and Communications at Bottom Line, Brand and Customer Experience Manager at The Z Spot Boston, Senior Consultant at C Space, and Consumer Insights Analyst at Hill Holliday. She has also held various roles at Liberty Mutual Insurance and Wellington Management.