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Charles Wilson
Director, Brand Marketing and Consumer Insights - North America at New Balance
Charles Wilson is a professional with a strong background in the fields of brand management, consumer insights, and marketing.
He holds an MBA in Product and Brand Management from Boston College Carroll School of Management, coupled with a B.S. in Marketing and Information Systems from Boston College.
Having worked at prominent organizations like New Balance and Dunkin' Brands, Charles has gathered extensive experience in various roles such as Director of Brand Marketing, Consumer Insights, and Analytics.
His tenure at New Balance saw him progress from Senior Manager to Director positions, showcasing his growth and expertise within the company.
At Dunkin' Brands, he also held significant roles such as Director of Marketing, New Business Development, and Senior Manager of Brand Innovation.
Prior to these roles, Charles's career journey included positions at Forrester Research as an Associate Research Consultant, among others.
With a robust professional history, Charles Wilson stands as a seasoned expert in brand marketing, consumer insights, and market research.