Shaka L.

Shaka Licorish is a driven creative and strategic cultural miner with a range of experience in brand development, consumer growth marketing, partnerships, and content development & production. With a strong business sense and a deep intersectional knowledge of culture, Shaka has held positions in a variety of organizations, including Director of Brand Experience & Flagship Retail at Aurora Cannabis Inc, International Programming Associate at Hot Docs Canadian International Documentary Festival, and Board Chair at New Leaf Foundation.

Shaka's educational background includes a Bachelor’s degree in Political Science from McMaster University and a Bachelor’s degree in Criminal Justice and Public Policy from the University of Guelph. In addition, Shaka has studied Design Thinking at BrainStation and Non-Profit and Voluntary Sector Management at Ryerson University.

Furthermore, Shaka has held various positions in the film and entertainment industry as an international programming associate at Hot Docs Canadian International Documentary Festival, International Programming Associate, Festival Programming at the Toronto International Film Festival, and Program Director at Regent Park Film Festival. Shaka's skill set includes brand development, consumer growth marketing, partnerships, content development & production, and strategy consulting.