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    Seth Sivak

    Founder, Entrepreneur, Game Dev

    Seth Sivak is an accomplished individual with a diverse background in the gaming industry. Currently serving as the CEO of Proletariat Inc., Seth is passionate about developing innovative games, with a focus on the popular PlaySpellbreak. Apart from his professional endeavors, Seth is also known as the Breakfast Sandwich World Champion, showcasing his versatile skill set.

    Seth Sivak's educational journey includes a Master of Science in Entertainment Technology from Carnegie Mellon University and a Bachelor of Science in Mechanical Engineering from Northeastern University. This blend of technical and creative education has equipped him with a unique perspective in the field of game development.

    Throughout his career, Seth has held several key positions in renowned organizations. He has a rich history with Blizzard Entertainment, where he served as the VP of Development for World of Warcraft and as the Studio Head for Blizzard Boston. Additionally, Seth has led Proletariat Inc. as the Founder and CEO, bringing his vision to life in the gaming industry. His experience also encompasses roles at Zynga, including Executive Producer, Lead Game Designer, and Product Manager. Prior to that, he worked as a Gameplay Engineer at Conduit Labs.

    Seth's association with academia is evident through his role as an Instructor at Northeastern University. He has also contributed to innovation in the entertainment sector through his internship at Walt Disney Imagineering. Beyond the realm of gaming, Seth has industrial experience, having worked as a Bioinstrumentation Coop at Gillette and as a Mechanical Engineer at MIT Lincoln Laboratory.

    With a robust background spanning game development, academia, and industrial engineering, Seth Sivak stands out as a versatile professional with a unique blend of skills. His leadership roles in prominent companies and his educational foundation in technology and engineering underscore his expertise and achievements in the gaming landscape.

    Highlights

    Oct 21 · twitter

    I recently had the pleasure of joining the @naavik_co Podcast to dive deep into a topic I care deeply about: studio culture and its impact on success. Hosted by @takeit_eazzy, we explored the question: What is culture, and why does it matter?

    In this episode, we discuss the culture we built at Proletariat, the lessons I learned along the way, and how a strong team culture can be a driving force behind company success. I had the chance to talk about the definition of culture, who is responsible for setting and maintaining it, and actionable tactics leaders can use to build and nurture a thriving culture within their teams.

    Over the course of our hour-long conversation, we dove into Proletariat’s core values and how they evolved as the company grew. We also touched on how values need to adapt in response to a company’s changing needs and goals. We even talk about the difficult tradeoffs of investing in culture when a company is simply struggling to survive. If you’re curious about how culture can fuel growth, retention, and success, this episode is for you.

    Check it out here: https://t.co/h7celKXsTw

    Oct 2 · twitter

    It is hard to hire great leaders and managers. Below are five of my favorite questions to ask in an interview to help you identify strong leadership candidates.

    Unlike many individual contributor roles, management and leadership positions can be particularly challenging to evaluate in an interview setting. A conversation is just one piece of the puzzle. In addition to interviews, I highly recommend conducting thorough reference checks and ensuring you have a well-structured onboarding plan for new hires—two topics I’ll cover in future posts.

    In a previous post, I discussed how to hire for grit. Beyond grit, there are several qualities I look for when hiring managers and leaders: the ability to make sound decisions, clear and effective communication (especially when delivering bad news), a results-oriented mindset over political maneuvering, and a high degree of self-awareness.

    1. How do you define a high-performing team? This is a strong first question because it opens the door to follow-up inquiries. Here, I’m looking for candidates who can articulate not only how their team achieves results and meets goals but also how they balance company success with individual and team growth. It’s also a good opportunity to assess their views on culture. You can dig deeper by asking how they’ve contributed to creating an environment where high-performing teams can thrive.

    2. What steps do you take to deliver difficult news that you know will upset your team? This question often reveals a lot about a candidate. It’s not uncommon for interviewees to seem visibly uncomfortable while answering, as delivering bad news is one of the hardest parts of management. What I listen for here is a commitment to transparency and accountability. Bonus points go to those who can explain how they foster a resilient team culture—one capable of processing and responding to challenging news.

    3. How would your team describe your leadership style and strengths as a manager? This question provides two key insights: first, the candidate’s level of self-awareness, and second, a baseline for comparison during reference checks. While there isn’t one "right" leadership style, I want to see that the candidate has put thought into their leadership approach and can articulate what makes them effective. Leaders who are intentional about their craft tend to be the ones who grow and adapt the most successfully.

    4. Describe a situation where you’ve had to manage your own emotions effectively to prevent the team from feeling demoralized or negative. It is common to ask how a leader motivates their team, but I find that learning how they avoid demotivating their team is often more insightful. This is especially true in passion-driven industries like game development, where many people are naturally motivated to do great work. In this answer, I want to hear evidence of self-awareness and a thoughtful, considered approach to communication.

    5. How would you handle a high-performing team member who is consistently late to work? I love this question because it challenges the candidate to think beyond rigid policy enforcement and into the realm of personalized management. If their answer is, "I’d tell them to be on time or face the consequences," I often follow up with, "What if they say they work best later in the day?" The best responses delve into the nuances of individual management, balancing team culture and performance expectations with the needs of top performers.

    Final Thoughts Hiring great leaders and managers involves far more than just asking a few well-crafted questions, but these five have proven to be some of the most insightful over the years. When interviewing leadership candidates, think about your company’s culture and what kind of leaders will thrive within it. Remember that interviewing is a skill and you should constantly work to improve your ability to do it well.

    It is hard to hire great leaders and managers. Below are five of my favorite questions to ask in an
    Jul 21 · Pocket Gamer.Biz
    New studio Closing Theory raises $2.3m investment - Pocket Gamer.Biz
    New studio Closing Theory raises $2.3m investment - Pocket Gamer.Biz
    Mar 27 · VentureBeat
    Hathora raises $7.6M to democratize multiplayer game development - VentureBeat
    Hathora raises $7.6M to democratize multiplayer game development - VentureBeat
    Seth Sivak
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    Location

    Greater Boston