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Seth Long
Senior Application Security Engineer at Upgrade, Inc.
Seth Long is an experienced digital media professional who has dedicated his career to transforming the traditional media business. With a Bachelor's degree in Journalism and Documentary Photography from The Evergreen State College, Seth has served in various leadership roles in top media companies like Sound Publishing and Maven, where he has designed and delivered successful digital transformation projects.
Seth is a product visionary and has led cross-functional teams to develop new digital products, increase reader engagement, and advertising inventory. His exceptional leadership skills have enabled him to work closely with stakeholders across the enterprise, vendors, and development partners to deliver innovative and breakthrough products. Seth has also successfully increased paid subscriptions by metering content access using audience behavior data and market-specific subscriber strategies.
Throughout his career, Seth has built an exceptional track record in designing storytelling tools with Google Data Studio to help different groups of stakeholders understand the audience's activities and content performance. His approach has delivered illustrative and context-specific reports to various groups, ensuring relevant data reaches the right teams.
With his sound strategy, planning, and deep understanding of critical business drivers, Seth has demonstrated a unique ability to lead projects that build successful digital products, earn profits, and create reliable, trustworthy, and financially sustainable local news sources.