Suggestions
Serra Shular
Helping clients tap into the human collective via online communities
Serra Shular is a seasoned professional in the field of market research, currently serving as the Vice President of Online Communities at Ipsos in Canada.12 With extensive experience in qualitative research methodologies, Serra has built a career spanning several roles within Ipsos and other research organizations.
Career Progression
Serra's career at Ipsos has been marked by steady advancement:
- Current Role: Vice President, Online Communities (since 2022)2
- Previous Positions at Ipsos:
Before her current position, Serra joined Ipsos UU (Understanding Unlimited) as an Associate Vice President in 2013, bringing with her 16 years of consumer research experience at that time.5
Expertise and Responsibilities
Serra is known for her expertise in:
- Qualitative research methodologies, particularly online communities1
- Leading research teams and projects
- Engaging with brands to facilitate ongoing dialogues through community-based approaches3
In her role, Serra focuses on leveraging "Human Collective" – Ipsos' agile, always-on communities that allow brands to engage in continuous dialogue with consumers.3
Personal and Professional Attributes
Serra Shular describes herself as:
- A passionate and experienced researcher1
- A mother of two boys6
- An enthusiast of travel, culture, food, and wine6
Her professional approach seems to emphasize the importance of understanding human behavior and consumer insights through innovative research methodologies.
Contributions to Ipsos
Serra has been involved in significant research projects at Ipsos, including collaborating on studies that explore new trends in wealth, particularly those accelerated by recent global disruptions.4 Her work contributes to Ipsos' efforts to redefine and advance qualitative research practices across Canada.5
